2. About YRALS
• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a
30 member team in Mumbai
• YRALS executes SMO in two formats:
– Qualitative Engagement
– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that
enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 50 clients
across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
5. Men in Black 3
A light-weight engagement oriented application that allows users to
1. Enact parts of the movie like use the Screen Neuraliser and Flash
Neuraliser that Will Smith and Tommy Lee use to wipe out the memory
of earthlings if they happen to see an alien.
2. Watch MIB 3’s trailer,
3. Make an online order of the DVD and
11. Tata Manza
A mobile micro-site that allows visitors to obtain a walk through of the
features and specs of the new Tata Manza, download an m-brochure on
their handsets, obtain a personal price quote and request a Test Drive by
giving personal details
22. Stock Options
An calculation application where users can evaluate the performance of the
stocks they hold based on a set of parameters and at the same time track
the market calls and puts for those stocks
23.
24.
25.
26.
27. BATEC Air Conditioners
A utility based application for the Sales Team of BATEC which would aid
them in their Sales Proposal using information like type of AC the customer
wants, area of the space where it needs installation, the resulting energy
consumption so they can make an informed pitch to their customers
The App has an algorithm that takes these inputs into account and gives the
best option from the product range of BATEC that optimizes the Energy
Consumption as per his Budget and Area specifications.
31. Speedy Speech
An application which assists users with speech impairment to overcome
their incapable in pronouncing words with the letters R, S and L.
Users are made to hear the syllables loud and clear in various sentences and
words.
The app also holds a module of exercises for these users to practice and
record themselves saying those words and listening to them repeatedly to
track their improvement.
41. Magic Fingers
A light weight game app where a user has to play the role of a masseuse and
points are obtained based on the extent to which he is able to please the
customer.