1. Presented By:
TYLER THOMAS | @TylerAThomas
Social Media Specialist | University of Nebraska–Lincoln
April 4, 2014
SOCIAL MEDIA TOOLS
& HOW TO USE THEM
3. PLANNING
3
• Goals
– What do you want to
accomplish?
– Who is your audience?
– What do you want
people
(consumers/constituents/
followers) to do?
• Which channels make the
most sense?
– How will you manage
each?
@TylerAThomas | #UNL
4. PLANNING
4
• Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Pinterest
Website
&/or Blog
Google+
Slideshare
@TylerAThomas | #UNL
6. PLANNING
6
• Content Creation Ideas
– Make your posts relevant to your audience
– Be succinct, friendly and conversational
– Share photos & videos they tend to be more
engaging (pay attention to sizing)
– Ask questions or seek input
– Give access to exclusive information and specials
– Be timely by posting about current
events, holidays or news
– Establish and/or use a popular hashtag to increase
post reach
@TylerAThomas | #UNL
7. PLANNING
7
• Physical Inspiration
Boards
– Sticky Notes
– Notecards
• Inspiration Folders
– Screenshot and save
ideas on your computer
• Pinterest Boards with
different ideas (Pin It)
@TylerAThomas | #UNL
16. PROMOTION
16
• Add Tabs to your Facebook Page
• Promote your account in the description of
other platforms
• Include icons on your:
– Website & Videos
– Point of Purchase/In Store
– Brochures/Business Cards/Stationary
– Email Signatures
• Host a contest of giveaway
@TylerAThomas | #UNL