Audience profile

1. Audience Profile
DSE Media

2. Kiesza
Kiesza produced the album love and released
the sound from it called “hideaway”. This song is
in the house style and is often played as a dance
anthem.
Throughout all the media
the same hairstyle was
used, this has name
become a iconic image of
her career. The use of
the city is fed throughout
her videos and digipaks
especially her album art.

3. Demographics
The target audience of her music is
mainly urbanized teenagers aged
15-21. from the advanced
technology and remixing of the
song we know its aimed at modern
and fashionable people. It is also
aimed at them because its usually
played in clubs. This means its
aimed at a slightly higher class of
“D” meaning they have low income
job as well as “E” class people
because they are usually the age
group its aimed at.

4. Psychographics
The psychographics for the target audience is that they
most likely listen to this song for escapism and
entertainment. We can see this from the dancing in
everyday settings. We learn that they are Y.A.K.S and
most likely listen to this for a dance tune. The fashion in
the video shows off their body throughout, this will bring
in males to watch the dancers causing they can escape.
The video gives a feel of personal identification through
the range of people that I used in the video, different
ethnicities and fashions etc. The video also uses escapism
by using an everyday relatable environment and making it
out of the ordinary.

5. Route 94
The Route 94 video “my love” came out in 2014 and
took the charts. The song was released into dance
charts as well as into house charts. The song falls
into the same genre as ours.
The videos use of bright colours
throughout the videos and album art
is a common theme with this artist.

6. Demographics
The demographics of this video is an audience that goes
to a club so aimed more at the age range of 17-22 year
olds. This is typically a “university” age. The video is
aimed at an “E”/”D” social class as the video is based in
surroundings they would know.

7. Psychographics
The target audience psychographics for this video is
escapism as they are reminded and taken back to a club or
party they remember. Throughout the video love and
people kissing is shown, which shows they are Y.A.K.S
because they are single and keen, so kiss people in clubs.
The video uses personal identification by setting the video
in a place that is recognizable to the target audience. It also
uses personal identification through experiences such as
kissing, meeting new people etc. The use of escapism is
used through the thermal imaging makes the shots more
interesting and not modern day.

8. Avicii
Avicii is known for his house music and interesting
chose of base arrangement. The video ‘wake me
up’ uses vintage themes and the use of modern
day people, who are the outcasts. The Outcasts
have a mark which is Avicii’s trademark
It then shows them in a concert listening
to Avicii’s music which relates to the
picture of him on the front cover.

9. Demographics
The demographics of this video is an audience that
goes to a club and listen to the house and club music.
This would be based on the of around 16-22. The video
is based a “E” and “D” social classes as they would
could relate to the club and nightclub environment, and
would recognize the surroundings from famous films.

10. Psychographics
The fashion used in the music video is very on trend
this shows that the audience is fashionable and
often into the “festival” fashion used in the majority
of the video. As the main older girl is wondering
round with her sister this suggests its for a “Y.A.K.S”
type audience. The party life theme gives the sense
of a rebellious nature and adventure, influencing
the audiences mind and what they do. This video
introduces personal identification because the
audience can relate to the party themes going on
within the video.