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Lift your online 
marketing game.
a

simple
vision
we

social.
help
our clients
create value
from.
services 

Drive	
  web	
  
traffic	
  

Objec+ve	
  

Make	
  your	
  
website	
  easy	
  
to	
  find	
  

Drive	
  traffic	
  
to	
  your	
  
website	
  

Convert	
  
traffic	
  to	
  
sales	
  

Build	
  and	
  
manage	
  a	
  
community	
  

Show	
  them	
  
you	
  are	
  
listening	
  

Nurture	
  and	
  
convert	
  to	
  
sales	
  

Know	
  your	
  
weaknesses	
  

Social	
  
SEO	
  

1	
  

ROI is here!

Keep	
  tabs	
  on	
  
compe+tors	
  

Take	
  ac+on	
  
on	
  insights	
  

Get	
  traffic	
  on	
  your	
  site	
  

Social	
  
CRM	
  

2	
  

Nurture	
  &	
  
convert	
  
Nurture	
  &	
  convert	
  fans	
  

Social	
  
Analy+cs	
  

3	
  

Knowledge	
  is	
  power	
  
what is

social SEO? 
the	
  problem.	
  

in 2013

Google killed SEO.
“now,	
  there	
  is	
  no	
  way	
  to	
  trick	
  the	
  system”	
  

Before,	
  companies	
  were	
  able	
  to	
  trick	
  Google	
  by	
  using	
  blackhat	
  
techniques	
  like	
  keyword	
  stuffing,	
  poor	
  quality	
  backlinking	
  etc	
  

n.	
  
solu+o
the	
  

become more awesome.

No	
  more	
  chea+ng.	
  	
  We	
  help	
  you	
  deserve	
  your	
  
traffic,	
  ranking	
  and	
  conversions,	
  by	
  making	
  
everything	
  you	
  do	
  online	
  -­‐	
  awesome.	
  

	
  

our	
  services	
  include:	
  
ü  Social/Web/Mobile	
  Makeover	
  
ü  Keyword	
  Management	
  
ü  Blog	
  Management	
  
ü  Social	
  Content	
  MarkeCng	
  
ü  Social	
  Community	
  Engagement	
  
ü  Paid	
  AdverCsing	
  

42%	
  of	
  all	
  product/service	
  searches	
  result	
  in	
  a	
  
purchase,	
  72%	
  of	
  which	
  are	
  made	
  online.	
  
actively manage

keywords
keywords are the lifeblood of any website.

we	
  track	
  and	
  opCmize	
  keywords	
  that	
  your	
  customers	
  will	
  use	
  to	
  find	
  you.	
  
SEO Tip:
getting ranked with
keywords takes
time & effort,
start now.
content
branded

content is KING, but who has time to blog?
s.	
  
service
we are a content machine.

our	
  team	
  of	
  creaCves	
  spit	
  out	
  compelling	
  content	
  that	
  engages	
  
your	
  communiCes	
  and	
  builds	
  your	
  fan	
  base,	
  every	
  single	
  day.	
  

68%	
  of	
  all	
  Internet	
  users	
  read	
  online	
  reviews	
  or	
  blogs	
  
what is

social CRM?
the	
  problem.	
  

social makes it
complicated to have a
relationship with a
customer

n.	
  
solu+o
the	
  

build. listen. nurture.
Maintain	
  in+mate	
  social	
  +es	
  with	
  
your	
  fans	
  through	
  sales	
  and	
  service	
  
on	
  social	
  media.	
  
	
  
Our	
  services	
  include:	
  
ü  Social	
  Customer	
  Service	
  
ü  Community	
  management	
  
ü  Crisis	
  management	
  
ü  Campaign	
  management	
  
ü  Lead	
  generaCon	
  &	
  nurturing	
  
ü  Conversion	
  tracking	
  

42%	
  of	
  all	
  product/service	
  searches	
  result	
  in	
  a	
  
purchase,	
  72%	
  of	
  which	
  are	
  made	
  online.	
  
social

listening
command the power of the social internet.
1. actionable insights & trends.
Stop	
  guessing	
  what	
  the	
  kids	
  think	
  is	
  popular	
  these	
  days,	
  just	
  listen.	
  	
  We	
  
create	
  targeted	
  content	
  that	
  addresses	
  an	
  actual	
  trend,	
  and	
  not	
  just	
  
what	
  some	
  old	
  guy	
  in	
  a	
  suit	
  thinks	
  is	
  cool.	
  

2. sales & service.
If	
  you	
  knew	
  a	
  customer	
  of	
  your	
  compeCtor	
  was	
  unhappy,	
  wouldn’t	
  it	
  be	
  cool	
  
to	
  reach	
  out	
  and	
  say	
  “hello”?	
  	
  We	
  listen	
  to	
  social	
  media,	
  news,	
  forums,	
  blogs	
  
to	
  idenCfy	
  opportuniCes	
  to	
  connect	
  with	
  potenCal	
  or	
  exisCng	
  customers.	
  

3. crisis & reputation.

Brand	
  sen+ment	
  is	
  now	
  easily	
  measurable	
  through	
  social,	
  and	
  yes	
  it	
  has	
  a	
  
dramaCc	
  impact	
  on	
  sales.	
  	
  If	
  something	
  goes	
  wrong,	
  can	
  you	
  afford	
  not	
  to	
  
clearly	
  understand	
  the	
  problem?	
  
nurturing
lead

content is the currency of
the internet.
1. choose your channels.

There	
  are	
  many	
  social	
  networks,	
  so	
  it	
  pays	
  to	
  start	
  with	
  the	
  most	
  popular	
  
channel	
  for	
  your	
  target	
  market,	
  and	
  build	
  from	
  there.	
  

2. make awesome content.

Fans	
  need	
  to	
  get	
  value	
  from	
  your	
  content,	
  or	
  they	
  will	
  disengage	
  with	
  
your	
  brand.	
  	
  Promote	
  your	
  best	
  content	
  with	
  paid	
  adverCsing	
  to	
  get	
  
more	
  reach.	
  

3. engage & convert.
What	
  is	
  the	
  point	
  of	
  geXng	
  a	
  like,	
  if	
  they	
  won’t	
  buy	
  from	
  you?	
  	
  We	
  drive	
  
social	
  traffic	
  to	
  your	
  website,	
  where	
  they	
  are	
  more	
  likely	
  to	
  convert.	
  

Conversion	
  via	
  website	
  
what are

social	
  

analytics? 
the	
  problem.	
  

most marketers are
flying blind of the
internet.

n.	
  
solu+o
the	
  

information.

Know	
  yourself,	
  know	
  your	
  customer	
  
and	
  know	
  your	
  enemy.	
  
	
  
Our	
  services	
  include:	
  
ü  Digital	
  Health	
  Check	
  
ü  Agency	
  Watchdog	
  Report	
  
ü  CompeCtor	
  Scan	
  
ü  Brand	
  Monitoring	
  
ü  ROI	
  ReporCng	
  
Check	
  out	
  this	
  link	
  for	
  an	
  example	
  
industry	
  report:	
  h]p://bit.ly/19JeO9S	
  

26%	
  of	
  small	
  businesses	
  hire	
  a	
  3rd	
  party	
  staCsCcs	
  
provider	
  to	
  help	
  them	
  measure	
  social	
  media	
  ROI.	
  
ROI

calculation	
  
is easy.	
  
advertising

paid

buy great traffic with targeted advertising.
Online	
  paid	
  adver+sing	
  is	
  a	
  sure-­‐fire	
  
method	
  to	
  drive	
  genuine,	
  high	
  quality	
  
traffic	
  to	
  your	
  website	
  or	
  social	
  pages.	
  

servi
c

es.	
  

44%	
  of	
  Australians	
  are	
  happy	
  to	
  see	
  ads	
  on	
  social	
  network	
  
sites,	
  and	
  29%	
  someCmes	
  click	
  on	
  ads	
  to	
  find	
  out	
  more	
  	
  
Social SEO Packages
Feature	
  

Starter	
  

Business	
  

Pro	
  

Yes	
  

Yes	
  

Yes	
  

5	
  Focused	
  Keywords	
  +	
  20	
  
Longtail	
  

10	
  Focused	
  Keywords	
  +	
  50	
  
Longtail	
  

20	
  Focused	
  Keywords	
  +	
  100	
  
Longtail	
  

AcCvity	
  Report	
  

ROI	
  Report	
  
Social	
  Listening	
  Report	
  

ROI	
  Report	
  
Social	
  Listening	
  Report	
  

-­‐	
  

50	
  interacCons/day	
  

80	
  interacCons/day	
  

Blogs	
  

1	
  blog/week	
  

3	
  blogs/week	
  

7	
  blogs/week	
  

Email	
  Marke+ng	
  

1	
  per	
  month	
  

1	
  per	
  fortnight	
  

1	
  per	
  week	
  

Social	
  Page	
  Management	
  

Facebook,	
  Twi]er	
  OR	
  
Linkedin	
  

Facebook,	
  Twi]er,	
  Google+,	
  
Pinterest,	
  Instagram	
  

Facebook,	
  Twi]er,	
  Google+,	
  
Pinterest,	
  Instagram,	
  
LinkedIn	
  

Social	
  Posts	
  

2	
  posts/day	
  (x2	
  pages)	
  
5	
  tweets/day	
  OR	
  
10	
  interacCons/day	
  

2-­‐3	
  per	
  day	
  (x4	
  pages)	
  
10	
  Tweets/day	
  

2-­‐3	
  per	
  day	
  (x5	
  pages)	
  
20	
  Tweets/day	
  

Link	
  Building	
  (High	
  Quality)	
  

8	
  links/day	
  

15	
  links/day	
  

50	
  links/day	
  

Directory	
  submission/lis+ng	
  

Yes	
  

Yes	
  

Yes	
  

$2,600

$5,450

$8,350

Variable	
  

Variable	
  

Variable	
  

Project	
  Management	
  
Keyword	
  Strategy	
  
Repor+ng	
  
Social	
  Engagement	
  

TOTAL	
  

/month	
  

Paid	
  Adver+sing	
  

/month	
  

/month	
  

NOTE:	
  We	
  can	
  swap	
  and	
  tailor	
  each	
  of	
  these	
  plans	
  as	
  required.	
  
Case Study 1

OVERVIEW:
•  Business:
• 
• 
• 
• 

Moms
Revenue:
Audience:
Team:
Scope:

•  Traffic:
•  Fans:
•  Duration:

www.momcenter.com.ph

Online Content
Provider for
Advertising
Moms
8 Dedicated Staff
SEO/Content for
MY, SG and PH
4,087/month
97k
1 year
Case Study 2

OVERVIEW:
•  Business:
• 
• 
• 
• 
• 
• 
• 

London Serviced

Apartments
Revenue:
Online Bookings
Audience:
Business Travellers
Team:
5 Dedicated Staff
Scope:
Content/SEO/Ads
Traffic:
20,279/month
Duration:
6 months
ROI:
440%

h]p://bouCquelondonlets.com	
  (previous)	
  
h]p://www.citymarque.com/	
  
Case Study 3

OVERVIEW:
•  Business:
• 
• 
• 
• 
• 
• 
• 

Revenue:
Audience:
Team:
Scope:
Traffic:
Fans:
Duration:

www.likejobs.com

Social Recruitment
Application
Licenses (B2B)
Potential Recruits
6 Dedicated Staff
Content/SEO/Ads
24,175/month
64,819
6 months
why

allfamous?
why

allfamous?

track record
proven

{social	
  SEO}	
  

{website	
  +	
  social	
  media}	
  
{integrated	
  markeCng	
  +	
  social	
  CRM}	
  

{content	
  markeCng}	
  

{social	
  SEO}	
  

{social	
  SEO}	
  

{content	
  markeCng}	
  

{online	
  adverCsing}	
  

{content	
  markeCng}	
  
{social	
  media	
  markeCng}	
  

check	
  out	
  our	
  online	
  porpolio:	
  h]p://allfamous.com/our-­‐porpolio/	
  
we are from a

big family
of tech companies.

we belong to a family of multinational companies that enable us to deliver
technology integrated solutions.

Social	
  recruitment	
  portal,	
  
recruitment	
  management	
  workflow	
  
and	
  social	
  sharing	
  applicaCons	
  

Big	
  Data	
  Microsoq	
  pracCce	
  

Leading	
  mobile	
  apps	
  firm	
  
specializing	
  in	
  mobile	
  financial	
  
services	
  and	
  mCommerce	
  

Online	
  training	
  and	
  BPO	
  recruitment	
  
portal	
  

Cloud	
  plaporm	
  for	
  Soqware	
  as	
  a	
  
Service	
  (SaaS),	
  key	
  services	
  are	
  CRM,	
  
recruitment,	
  ERP	
  

Offshore	
  business	
  incubaCon	
  and	
  
Recruitment	
  Process	
  Outsourcing	
  
Questions?
Reach	
  out	
  to	
  me..	
  

Pauline	
  Pangan	
  

FOUNDER,	
  AllFamous	
  Digital	
  

	
  

+639199926870	
  	
  
	
  
	
  
pauline@allfamous.com	
  
paulinepangan	
  
pau_allfamous	
  

www.allfamous.com	
  
Thank you

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All famous company profile v11.0 oct 21, 2013

  • 1. Lift your online marketing game.
  • 3. services Drive  web   traffic   Objec+ve   Make  your   website  easy   to  find   Drive  traffic   to  your   website   Convert   traffic  to   sales   Build  and   manage  a   community   Show  them   you  are   listening   Nurture  and   convert  to   sales   Know  your   weaknesses   Social   SEO   1   ROI is here! Keep  tabs  on   compe+tors   Take  ac+on   on  insights   Get  traffic  on  your  site   Social   CRM   2   Nurture  &   convert   Nurture  &  convert  fans   Social   Analy+cs   3   Knowledge  is  power  
  • 4. what is social SEO? the  problem.   in 2013 Google killed SEO. “now,  there  is  no  way  to  trick  the  system”   Before,  companies  were  able  to  trick  Google  by  using  blackhat   techniques  like  keyword  stuffing,  poor  quality  backlinking  etc   n.   solu+o the   become more awesome. No  more  chea+ng.    We  help  you  deserve  your   traffic,  ranking  and  conversions,  by  making   everything  you  do  online  -­‐  awesome.     our  services  include:   ü  Social/Web/Mobile  Makeover   ü  Keyword  Management   ü  Blog  Management   ü  Social  Content  MarkeCng   ü  Social  Community  Engagement   ü  Paid  AdverCsing   42%  of  all  product/service  searches  result  in  a   purchase,  72%  of  which  are  made  online.  
  • 5. actively manage keywords keywords are the lifeblood of any website. we  track  and  opCmize  keywords  that  your  customers  will  use  to  find  you.   SEO Tip: getting ranked with keywords takes time & effort, start now.
  • 6. content branded content is KING, but who has time to blog? s.   service we are a content machine. our  team  of  creaCves  spit  out  compelling  content  that  engages   your  communiCes  and  builds  your  fan  base,  every  single  day.   68%  of  all  Internet  users  read  online  reviews  or  blogs  
  • 7. what is social CRM? the  problem.   social makes it complicated to have a relationship with a customer n.   solu+o the   build. listen. nurture. Maintain  in+mate  social  +es  with   your  fans  through  sales  and  service   on  social  media.     Our  services  include:   ü  Social  Customer  Service   ü  Community  management   ü  Crisis  management   ü  Campaign  management   ü  Lead  generaCon  &  nurturing   ü  Conversion  tracking   42%  of  all  product/service  searches  result  in  a   purchase,  72%  of  which  are  made  online.  
  • 8. social listening command the power of the social internet. 1. actionable insights & trends. Stop  guessing  what  the  kids  think  is  popular  these  days,  just  listen.    We   create  targeted  content  that  addresses  an  actual  trend,  and  not  just   what  some  old  guy  in  a  suit  thinks  is  cool.   2. sales & service. If  you  knew  a  customer  of  your  compeCtor  was  unhappy,  wouldn’t  it  be  cool   to  reach  out  and  say  “hello”?    We  listen  to  social  media,  news,  forums,  blogs   to  idenCfy  opportuniCes  to  connect  with  potenCal  or  exisCng  customers.   3. crisis & reputation. Brand  sen+ment  is  now  easily  measurable  through  social,  and  yes  it  has  a   dramaCc  impact  on  sales.    If  something  goes  wrong,  can  you  afford  not  to   clearly  understand  the  problem?  
  • 9. nurturing lead content is the currency of the internet. 1. choose your channels. There  are  many  social  networks,  so  it  pays  to  start  with  the  most  popular   channel  for  your  target  market,  and  build  from  there.   2. make awesome content. Fans  need  to  get  value  from  your  content,  or  they  will  disengage  with   your  brand.    Promote  your  best  content  with  paid  adverCsing  to  get   more  reach.   3. engage & convert. What  is  the  point  of  geXng  a  like,  if  they  won’t  buy  from  you?    We  drive   social  traffic  to  your  website,  where  they  are  more  likely  to  convert.   Conversion  via  website  
  • 10. what are social   analytics? the  problem.   most marketers are flying blind of the internet. n.   solu+o the   information. Know  yourself,  know  your  customer   and  know  your  enemy.     Our  services  include:   ü  Digital  Health  Check   ü  Agency  Watchdog  Report   ü  CompeCtor  Scan   ü  Brand  Monitoring   ü  ROI  ReporCng   Check  out  this  link  for  an  example   industry  report:  h]p://bit.ly/19JeO9S   26%  of  small  businesses  hire  a  3rd  party  staCsCcs   provider  to  help  them  measure  social  media  ROI.  
  • 12. advertising paid buy great traffic with targeted advertising. Online  paid  adver+sing  is  a  sure-­‐fire   method  to  drive  genuine,  high  quality   traffic  to  your  website  or  social  pages.   servi c es.   44%  of  Australians  are  happy  to  see  ads  on  social  network   sites,  and  29%  someCmes  click  on  ads  to  find  out  more    
  • 13. Social SEO Packages Feature   Starter   Business   Pro   Yes   Yes   Yes   5  Focused  Keywords  +  20   Longtail   10  Focused  Keywords  +  50   Longtail   20  Focused  Keywords  +  100   Longtail   AcCvity  Report   ROI  Report   Social  Listening  Report   ROI  Report   Social  Listening  Report   -­‐   50  interacCons/day   80  interacCons/day   Blogs   1  blog/week   3  blogs/week   7  blogs/week   Email  Marke+ng   1  per  month   1  per  fortnight   1  per  week   Social  Page  Management   Facebook,  Twi]er  OR   Linkedin   Facebook,  Twi]er,  Google+,   Pinterest,  Instagram   Facebook,  Twi]er,  Google+,   Pinterest,  Instagram,   LinkedIn   Social  Posts   2  posts/day  (x2  pages)   5  tweets/day  OR   10  interacCons/day   2-­‐3  per  day  (x4  pages)   10  Tweets/day   2-­‐3  per  day  (x5  pages)   20  Tweets/day   Link  Building  (High  Quality)   8  links/day   15  links/day   50  links/day   Directory  submission/lis+ng   Yes   Yes   Yes   $2,600 $5,450 $8,350 Variable   Variable   Variable   Project  Management   Keyword  Strategy   Repor+ng   Social  Engagement   TOTAL   /month   Paid  Adver+sing   /month   /month   NOTE:  We  can  swap  and  tailor  each  of  these  plans  as  required.  
  • 14. Case Study 1 OVERVIEW: •  Business: •  •  •  •  Moms Revenue: Audience: Team: Scope: •  Traffic: •  Fans: •  Duration: www.momcenter.com.ph Online Content Provider for Advertising Moms 8 Dedicated Staff SEO/Content for MY, SG and PH 4,087/month 97k 1 year
  • 15. Case Study 2 OVERVIEW: •  Business: •  •  •  •  •  •  •  London Serviced Apartments Revenue: Online Bookings Audience: Business Travellers Team: 5 Dedicated Staff Scope: Content/SEO/Ads Traffic: 20,279/month Duration: 6 months ROI: 440% h]p://bouCquelondonlets.com  (previous)   h]p://www.citymarque.com/  
  • 16. Case Study 3 OVERVIEW: •  Business: •  •  •  •  •  •  •  Revenue: Audience: Team: Scope: Traffic: Fans: Duration: www.likejobs.com Social Recruitment Application Licenses (B2B) Potential Recruits 6 Dedicated Staff Content/SEO/Ads 24,175/month 64,819 6 months
  • 18. why allfamous? track record proven {social  SEO}   {website  +  social  media}   {integrated  markeCng  +  social  CRM}   {content  markeCng}   {social  SEO}   {social  SEO}   {content  markeCng}   {online  adverCsing}   {content  markeCng}   {social  media  markeCng}   check  out  our  online  porpolio:  h]p://allfamous.com/our-­‐porpolio/  
  • 19. we are from a big family of tech companies. we belong to a family of multinational companies that enable us to deliver technology integrated solutions. Social  recruitment  portal,   recruitment  management  workflow   and  social  sharing  applicaCons   Big  Data  Microsoq  pracCce   Leading  mobile  apps  firm   specializing  in  mobile  financial   services  and  mCommerce   Online  training  and  BPO  recruitment   portal   Cloud  plaporm  for  Soqware  as  a   Service  (SaaS),  key  services  are  CRM,   recruitment,  ERP   Offshore  business  incubaCon  and   Recruitment  Process  Outsourcing  
  • 20. Questions? Reach  out  to  me..   Pauline  Pangan   FOUNDER,  AllFamous  Digital     +639199926870         pauline@allfamous.com   paulinepangan   pau_allfamous   www.allfamous.com