Content marketing matters. Find out why in this short presentation by 100FirstHits.com

1. Content
MARKETING
BullShit
BullsEye?
or
by Daniel Garplid
Founder of 100FirstHits.com

2. What is Content
MARKETING?
1  Content marketing informs your audience.
 The best content shows readers something
new to them.
 It provides information that readers find
helpful.
Why? Share your knowledge to become an
Influencer!

3. 2  Content marketing educates.
 It shows readers how to think about a
topic. Done right, content marketing
establishes an approach for considering a
product, service, or topic.
What is Content
MARKETING?
But…
It takes a while…
Don’t be inpatient… The results are
incredible!

4. What is Content
MARKETING?
3  Content marketing is targeted at a specific
group, always!
 Content marketing for businesses speaks to
prospects and customers, and not to you, no
matter how hard that can be to realize 

5. What is Content
MARKETING?
4  Content marketing delivers a return on
investment.
 Businesses need their content marketing to
drive profits. They want to see more sales
for each marketing dollar invested.
 Content marketing does an amazing job at
delivering that bottom-line result.

6.  Tell a Story
 Show numbers
 Tell a Story backed with Numbers!
What Works?
This Rocks!!

7. 91%
9%
B2B Companies using Content
MARKETING
Source: Content Marketing Institute – B2B Benchmarks 2013
NO
YES

8. Top 5 Organizational Goals using
Content MARKETING
Source: Content Marketing Institute – B2B Benchmarks 2013
79%
74%
71%
64%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Brand Awareness
Customer Acquisition
Lead Generation
Customer Retention
Thought Leadership

9. Top 3
CHALLENGES…
Source: Content Marketing Institute – B2B Benchmarks 2013
1. Producing Enough Content
2. Producing the kind of content that engages
3. Producing a Variety of Content
64%
52%
45%
1st
2nd
3rd

10. http://linkd.in/GLAE3B
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We Create Your
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