If you consider communication as an interactive medium, the components must work together 'end to end' to send and receive directly. Without being on both sides of the conversation, great care and trust must be completed and all parties must acknowledge the limitations by the channel selected.

1. COGS of Communication ...

2. How do we handle information ...

3. Strategic Information Sharing

4. At the core of uncertain times... How well do we know our customers? How can we evolve? Where can we make cuts? Where can we make changes? How up-to-date is our information? How well do we know our business objectives? Is our information reliable and accurate? How are we measuring our success?

5. Management – the ‘hybrid’