50. The Crown Jewel Collection—otherwise traditional
Steinway pianos that were finished in exotic woods, such as
east indian rosewood, kewazinga bubinga, african pommele
and macassar ebony. These pianos sold at 20% to 30% price
premiums to the traditional ebony Steinway
56. They must be committed to
quality.. They should preserve the
aura of exclusivity of Steinway
handcrafted pianos..
57. They must invest in innovative
designs and continuously raise the
quality of pianos…
58. This will cause new Steinway
pianos to be more attractive to
buyers and the used piano market
will loose its dominance….
59. They must maintain their
stronghold on the artists and
Steinway partnership and continue
their efforts to endorse their
pianos by renowned musicians
60. They must explore possibilities in
the growing Asian Market… and
try to revive their old name in the
US and Western Europe Maket…
61. At the same time, they must
continue producing the Boston
range of pianos.. As they appeal to
the younger generation and are
reasonably priced…
62. The crown jewel range and the
limited edition range must also
continue as they sell off within
hours…