Advanced Housing Market Reporting Made Simple

MARKET REPORTING TOOLS
POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.

Advanced Housing Market
Reporting Made Simple
2009 AE Institute
Colorado Springs

By Mark Allen, RCE, CIPS, CRS, GRI
Chief Executive Officer
Minneapolis Area Association of REALTORS®

© 2009 Minneapolis Area Association of REALTORS®

BE THE LOCAL EXPERT...

PARADISE!

...IN A GLOBAL MARKET.


YOU ARE HERE


QUOTABLE
“Real estate is much like the weather. People
don’t care about the national forecast, they care
about the local forecast.”
– Lawrence Yun, NAR Chief Economist



Advanced Housing Market
Reporting Made Simple

What Are
Our Brief
Market
Topic Overview
Reporting
Services?


RECEIVING VALIDATION
“You like me! You really like me.”
– Sally Field, American Actress


INFO HWY CONGESTION

Swanepoel’s
TREND 7


CONGESTION
“I don’t need a million answers.
I just want the good ones.”
– WebMD TV Ad


GUIDING PRINCIPLES

Advancing the
MAAR Mission
To provide the resources and
leadership for REALTORS® to
succeed.


GUIDING PRINCIPLES

Real Estate
is Local


GUIDING PRINCIPLES

Visuals Matter


GUIDING PRINCIPLES

VISUALS + DETAILS

GUIDING PRINCIPLES

Make it
Available
Distribute.
Distribute.
Distribute.


GUIDING PRINCIPLES
Local
Easy to Understand
Detail
Readily Available
BUT DON’T LISTEN TO US...
If video on next page doesn’t work, please write
gregs@mplsrealtor.com and we’ll send you a link.
Slideshare appears to have some glitches.

WEEKLY ACTIVITY REPORT


LOCAL MARKET UPDATES


MONTHLY INDICATORS


HOUSING SUPPLY OUTLOOK


SUPPLY-DEMAND RATIO


HOUSING AFFORDABILITY


“UH-OH”

2000

Source: USA Today analysis of Federal Financial Institutions Examination Council data.
By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY


“OH SH__”

2007
By 2007, the
national
average was
9% of all
borrowers, a
rate higher
even than at
the peak of the
U.S. housing
boom in 2006.

Source: USA Today analysis of Federal Financial Institutions Examination Council data.
By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY


REACTING TO “UH-OH”


EXTREME LOCAL DETAIL


MAPPING

Maximize your
visual appeal.

If video on next page
doesn’t work, please write
gregs@mplsrealtor.com
and we’ll send you a link.
Slideshare appears to
have some glitches.


“THE SKINNY” BLOG


®
HOW REALTORS USE IT

Client Consultation
Blogs and Websites
Social Networking
Marketing!
Business Planning

BROKER WEBSITES


AGENT WEBSITES


AGENT BLOGS


FACEBOOK

BUT DON’T LISTEN TO US...
If video on next page doesn’t work, please write
gregs@mplsrealtor.com and we’ll send you a link.
Slideshare appears to have some glitches.


HOW OTHERS USE IT

News Media
Government
Strategic Partners
Universities
The Public

INFLUENCING THE STORY
Prices and interest rates fall, affordability at four-year
high | February 15, 2008 | ThisWeek Online

Big discounts push increase in September home sales |
October 10, 2008 | Star Tribune

Local real estate outlook: Lots of trouble, but a few
positive signs too | February 13, 2009 | MinnPost

Has flood of foreclosures begun to recede? | January 28,
2009 | Star Tribune

Fewer foreclosure homes on market in Twin Cities |
January 27, 2009 | Saint Paul Pioneer Press


INFLUENCING OTHERS


INFLUENCING THE PUBLIC

“[I was] provided reports from your association
which provided so much granular detail and
data points that answered so many of my
questions – and answers to questions I hadn’t
even asked (but should have). Without this
data, I’d still be questioning my REALTOR®.”

– Joseph Colianni, Senior Vice President,
Wells Fargo Bank, N.A.


DISTRIBUTION STRATEGY


Private label. We
thought our brokers
would want this,
but they wanted a
trusted, third-party
element instead.


Unfettered access.
Weekly e-newsletter
Website
Office visits
Advertorial
CE classes
Print publications
Targeted emails to brokers
And best of all…


RAVING FANS!


RIDE THE ELEPHANT
Not all of your
members are paying
attention. You could
march a parade of
elephants past them
and they wouldn’t
notice. Don’t worry
about that. Ride the
elephant you have.

Local housing market information IS IMPORTANT. And the
best REALTORS® in your market will recognize and utilize
the products you give them.


ENGAGING THE BOARD


HOW IS THIS SIMPLE?
If you build it…

…they will come.


HOW IS THIS SIMPLE?

Start. But start…

Small


HOW IS THIS SIMPLE?
Unquenchable demand.


PRODUCT DEVELOPMENT
From concept to production:

Design
Input Input

Adjust
Build

Input
Input
Refine


COLLABORATION


EXPEDIENCY vs. PERFECTION


REMEMBER…

Real Estate is Local
In a consolidating, globalizing economy, it is
critical to own your local space.

It is the difference between designing your
own future and having it dictated to you.


YOU ARE THE VALUE-ADD
MLS data is the richest,
cleanest and most powerful
real estate data available.

Use it to advance your
cause. You are the expert.
You own the data!

And when the REALTOR® Property
Resource (RPR) comes to be…


BUT DON’T LISTEN TO US

Stephan Saul Klein
Swanepoel

Jeremy
Conaway
ML YES!

MAGIC?


THE RECIPE

Start w/ Heaping Spoonful of Common Sense
Stir w/ High School Level Math
Lay Upon Bed of Technical Programming
Sprinkle it With Branding Spice
Splash With Local Color
Serve to Masses


IF WE CAN DO IT...

So can you!


IF YOU DON’T WANT TO...

We can do it
for you.


IF YOU DON’T WANT TO...

SHAMELESS
PROMOTION
ALERT

MARKET REPORTING PARTNERS
Austin Board of REALTORS® in Austin, TX
Collin County Association of REALTORS® in Plano, TX
Contra Costa Association of REALTORS® in Walnut Creek, CA
Metrolist, Inc., Denver, CO
Greater Lakes Association of REALTORS® in Brainerd, MN
Houston Association of REALTORS® in Houston, TX
Metropolitan Regional Information Systems, Inc. in Washington, DC
Multiple Listing Service, Inc. in Milwaukee, WI
Northeast Florida Association of REALTORS® in Jacksonville, FL
North Metro REALTORS® Association in Coon Rapids, MN
Peoria Area Association of REALTORS® in Peoria, IL
REALTOR® Association of the Sioux Empire in Sioux Falls, SD
REALTOR® Association of Southern Minnesota in Mankato, MN
Southern Twin Cities Association of REALTORS® in Eagan, MN


OWN YOUR SPACE

“We had problems with conflicting
information. Once we started using your
stats, we became the only legitimate and
trusted source of housing market data.
Now everyone comes to us first.”
REALTOR® Association of the Sioux Empire in Sioux Falls, SD

– Bart Hacker, CEO, RASE


IF NOT NOW...


IF NOT YOU...


Thank you for your time.

Jeff Allen Mark Allen Greg Sax


Advanced Housing Market Reporting Made Simple

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