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UNIT,[object Object],Hiroaki Jitsukata		07bn076h,[object Object],Aoyagi Asuka			07bn002a,[object Object],RyonosukeKanzaki		09bn191n,[object Object],Albert Go				10bm904j,[object Object],Jerinae Chua-Ching		10bn928l,[object Object],UNIQLO:,[object Object]
Identification of the Problem,[object Object],How to: ,[object Object],[object Object]
and to hit sales of 2 trillion JPY per year.,[object Object]
Strong Branding (ex. Unique katakana logo)
Pricing Positioning (Low Price – Good quality)
Strong winter Products (Fleece, Heattech, etc.)
Marketing driven Company unlike most Japanese retailers and companiesWeaknesses,[object Object],[object Object],[object Object]
Overseas expansion to colder countries
Unique positioning in the Japanese marketThreats,[object Object],[object Object],	(example: strong Chinese Yuan),[object Object],[object Object],	spring/summer lines,[object Object]
A. UNIQLO continues with its current positioning and strategy. ,[object Object],B. UNIQLO focuses more on increasing sales within Japan via expansion within the country or more marketing.,[object Object],Courses of Action,[object Object]
Courses of Action,[object Object],C. Expand more aggressively to the countries where there are lower temperatures. (China, Russia, USA, Canada, Korea),[object Object],D. Introduce a new product line that includes the UNIQLO logo.,[object Object]

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