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IFPA Conference - 1100 Broadway Case Study
- 1. A Digital & Direct Marketing Agency A Brief Introduction @CFehrmann @1100BWay Gplus.to/CFehrmann [Slideshare.comlink] About.me/ChrisFehrmann Facebook.com/1100Broadway
- 2. 2008
- 21. What We Do
- 22. A Digital & Direct Marketing Agency Products & Services
- 24. Fareway Food Stores “ Tummy Nummies” Campaign 3-Month Campaign Website Recipe Sharing Tools Coupon Distribution Video Upload Sweepstakes Interactive Blog 45,000+ Pageviews 200+ Sweepstakes Entries
- 26. Lumpy’s “ Boutique & Bubbles Fashion Show” Temporary Landing Page Supporting Campaign Provided RSVP Registration Supported Online & Print Advertisements 20+ Online Registrations 200+ Total RSVP Registrations
- 27. PPG Porter Paints “ Endless Summer Sale” Custom Designed Splash Page Supported Inserts & Print Display Ads Communicated Locations & Provided Directions Custom URL Address Google Analytics Tracking & Reporting
- 29. Jet’s Pizza Auto-Detect Phone Technology Displays Locations Click-To-Call Phone Numbers SMS Coupon Opt-In Subscription Bi-Weekly SMS Blasts Back Out to Database Subscribers 1,100+ SMS Registrants
- 31. Brentwood Granite Google PPC Campaign Campaigns for Granite, Cabinets and Tile $500 per Month Budget 1.14% Click-Thru Rate 357% ROI and over $40k in Sales in first 3 Months!
- 33. Avida Healthwear, Inc. Local Franchise Location Needed Local Exposure in Engines Submitted to 1,050 Engines, Directories and more! Images and Coupons Available SERP Rankings Increasing!
- 35. Bob Parks Auction 12-Month SEO Program Search Engine Traffic Increased 665 Visits per Month Google Traffic Increased 375 Visits per Month Increased Top 20 Rankings by 16
- 37. Comcast Keyword Text Campaign Advertised to Hispanic Marketplace Over 250 RSVP’s Highest Turnout Ever! Text “HIRE ME” to 511-511 to RSVP for Career Open House
- 39. Floorz, Inc. Geographic Targeting by Zip Codes Demographically Targeted by Age of Home and Income Level Open Rate: 23.5% Click-Thru Rate: 4.23% Sales: $12,000 in flooring *Full-service agency client through cold-call
- 41. Columbia State Facebook PPC Advertisements Geographic Targeting by City Demographically Targeted by Age Range Impressions: 653,658 Total Clicks: 724
- 42. Mattresses Unlimited Facebook Business Page Creation Custom-Designed Facebook Tab Locations Plotted on Google Map Location Addresses Listed Branded Consistent with Website
- 43. Our Best and Most Complete Client Showcase
- 44. Realty Trust Auctions Full-Service Marketing Agency Creative Brand Execution Creative Advertisement Design Collateral & Business ID Package Creation Direct Mail Programs Website Maintenance Media Planning & Purchases Ongoing PPC Advertising
- 45. Jets Pizza Account Threatened due to TMC Changes Supplemented Changes with Direct Mail Program Now Provide Direct Mail to 20 Markets Nationwide Print Advertising Splash Page > Text Messaging & Mobile > Opt-in Database Billboards More!
- 46. Goodall Homes Declining Print Advertisement Revenue New Marketing Director Hired Business ID & Collateral Package Community Signage Billboard Designs Email Blasts 2011 Contract Included Print & Incremental Revenue!
- 47. O’Charley’s Roll Model Coupons/Give-A-Way’s Awarded for Submission Multi-Media Campaign with Print, Online, Radio & In-Store POP In-Store POP Materials Encourages Viral Word-of-Mouth Advertising 1,000+ submissions Heartfelt Stories (Engaged w/Brand) 6,500 Website Visits
- 48. Drop In 2 Win Campaign Goal to Drive Property Traffic/Tours 90-Day Sweepstakes Full Strategy & Campaign Creation Multi-Media Approach Print, Signage, Website, Direct Mail, Online & Media Buys 3,574 Property Tours Delivered! 3 Campaigns So Far – Planning 4 th
- 49. Our Process How We Work
- 50. Our Process The Right People Sales Rep, Digital Specialists, Supervisors, Project Managers, Creative Managers, Strategist and Marketing Pros The Right Information Client Objectives, Client Needs Assessments, Market Data, Audience Target Data, Past Results Experiences, etc. Bringing It Together Connecting the Pieces, Media Strategies, Marketing Messages, Media Consumption Reports, Strong Creative, Results Tracking, Campaign Optimization
- 53. A Digital & Direct Marketing Agency A Brief Introduction @CFehrmann @1100BWay Gplus.to/CFehrmann [Slideshare.comlink] About.me/ChrisFehrmann Facebook.com/1100Broadway
Notes de l'éditeur
- We knew we were on to something Challenges included: Generating Better Leads Adjusting to a Longer Sales Pipeline Overcoming customer’s shock that we offer these services & we’re good at them We had to change the culture of selling – 1100 Broadway taught a new way of selling
- We continue to evolve our process & product line We have committed to constant evolution Served over 400 clients in 2010 1100 Broadway represented 2.3% of total ad revenue in 2010 ($2 Million) We expect that to jump to 3.5% in 2011 $0.50 core for every $1.00 of 1100 Broadway
- 8,000 more visits per year!