The document discusses the relationship between media and ideology, power, and racism. It notes that politicians see media as a way to disseminate ideology and normalize social relations. Media plays a role in shaping understanding of sexuality. Media also aims to control minds and help powerful groups exercise cultural leadership by circulating their ideas, though those ideas can also be contested. Media can promote some races over others. It concludes that people should have "media literacy" to understand these influences.

1. Media Discourse
Presented by Mbarek ELfarhaoui
References:
Christina Schaffner and Susan Bassnett (2010). Political
Discourse, Media and Translation.
Teun A. Van Dijk. Power and the News Media. University of
Amsterdam.

2. Outline
I. Introduction
II. Media and Ideology
III. Media and Power
VI. Media and Racism
V. Conclusion

3. I. Introduction

4. II. Media and Ideology
 Politicians have long perceived mass media
as sites for the dissemination of ideology.
 The fear is that media aims to normalize
specific social relations.

5.  Media has a great role in the reconstruction of
the new discourse of ‘sexual freedom’.
 People’s understanding and conception of
sexuality has been domesticated.

6. III. Media and Power
 Media aims to control the minds of readers and
viewers.
 Media can help the powerful exercise the
cultural leadership.
 Media are sites where the ideas of the
powerful are circulated and where can be
contested.

7. IV. Media and Racism
 Media can promote one race over the other.

8. V. Conclusion
 One should possess the so called ‘Media
Literacy’