What are pros and cons of database marketing

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What are pros and cons of database marketing

What are the Pros & cons of
Database Marketing?

Customer Database is the precious
information

Helpful in Identifying prospects

To decide which offer best suits which
CUSTOMER

To deepen the LOYALITY of
customer

To Reactivate the customer purchases

To avoid mistakes of the customers

NOT useful at every situation

Too COSTLY!!

Every one is might not be customer
oriented!!

NOT every customer wants relationship with
the company

Sometimes CRM assumptions may FAIL

These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship
by prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com

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What are pros and cons of database marketing

1. What are the Pros & cons of Database Marketing?

2. Customer Database is the precious information

3.

4. Helpful in Identifying prospects

5. To decide which offer best suits which CUSTOMER

6. To deepen the LOYALITY of customer

7. To Reactivate the customer purchases

8. To avoid mistakes of the customers

9.

10. NOT useful at every situation

11. Too COSTLY!!

12. Every one is might not be customer oriented!!

13. NOT every customer wants relationship with the company

14. Sometimes CRM assumptions may FAIL

15. These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com