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What marketing decisions do these marketing intermediaries make?

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Sameer Mathur
Sameer Mathur

What marketing decisions do these marketing intermediaries make? Retailers Wholesalers Logistics

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MANAGING Retailer Wholesaler CHAPTER 15-
What marketing decision they make?
What marketing decision they make? Retailers Wholesalers Logistic Organisation
What marketing decision they make? • How to sell? • Whom to sell? • What price dynamics to offer? • What can we provide better than competitor?
SEGMENT AND IDENTIFY TARGET AUDIENCE
So their marketing strategy are Customer Centric They provide great ambience No Table Service But Unlimited Time Innovative Retail Organisation They hire Hard-core gamers as staff. They trade old games for new ones.
Nonstore Retailing Direct Selling Direct Marketing They sell directly door-to-door
Nonstore Retailing Automatic Vending Machine Buying Services They offer 24 hour selling
Corporate Retail Organisation They build franchisee locally to manage business
New Retail Environment People re-think new marketing strategy
Channels Mission - To reach maximum customers
Product Assortment WHY–To think how to differentiate your product? .” WHO – Brookstone offered unusual tools and gadgets in a “toy store for grown-ups
Procurement WHY–How to acquire quality goods at best price externally ? WHO –Trader Joe’s adopted “Less is more” philosophy and stocked only 3000 products compared to 55000 .
Store atmosphere WHY–Atmosphere in stores that can help stores sell? WHO – Bass pro shop includes aquariums, archery, rifle indoors in store for free and attract tourists too
MARKET LOGISTICS Intergrated Logistics Systems
Sales Forecast How can I schedule my production and distribution?
How to reduce waste in manufacturing and still get better output?
WAREHOUSING STORAGE.DISTRIBUTION.AUTOMATION
INVENTORY How to balance risks of ordering?
TRANSPORTATION

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What marketing decisions do these marketing intermediaries make?