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Technology: an effective way to Promote Social Good
1. How do you use technology
to create social good?
Lauren
Pereira
o-‐
Paula
via
Flickr
2. Technology
has
changed
how
we
live
and
interact
with
one
another
Image-‐
Ma<hew
G
via
Flickr
3. More
than
half
of
us
-‐-‐
52
percent
-‐-‐
go
online
to
discuss
what's
on
our
minds,
according
to
a
2014
survey
by
Cone
CommunicaIons.
–
Carol
Stern
Photo-‐
Hermannyian
via
Flickr
Carol
Stern
4. Social
Media
For
Social
Good:
Allows
us
to
raise
funds,
raise
awareness,
and
raise
volunteers
Photo-‐
Jason
Howie
Sydeny
Eve
Matrix.
Module
4.
Social
Good
Vimeo.
June
6
2015.
5. OCIAL
GOOD
THROUGH
LICKTIVISM
he
goal
of
‘Click<vism’
isn't
to
solve
roblems;
it's
to
bring
awareness
to
a
cause
hat
we
otherwise
wouldn't
know
about.
Photo-‐
Lokan
Sardari
via
Flickr
Stop
Pouring
Ice
on
ClickIvism.
Huffington
Post.
By
Ritu
Sharma
6.
AWARENESS
Craig
and
Mark
Kielberger:
the
greatest
strength
of
social
media
acIvism
is
raising
interacIons
awareness
for
causes
it
can
do
so
on
an
unprecedented
scale
Photo
via
Flickr
A
click
is
not
enough
to
have
impact
on
the
world.
Craig
and
Marc
Kielburger
7.
Organic
hashtags
which
have
as
a
result
of
parIcular
events
have
been
successful,
in
that
they
have
opened
up
a
space
to
curate
discussions
and
images
of
important
issues
Photo-‐
Misspixels
via
flickr
8. FUNDS
With
over
$22
billion
donated
online
in
2010
(approximately
8%
of
total
giving),
up
from
around
$7
billion
in
2006
(around
2%
of
total
giving),
online
giving
con<nues
to
show
significant
year-‐over-‐year
growth.
Photo-‐
Yukiko
Matsuko
via
Flickr
Fundraising
through
online
social
networks.
By
Marco
CasIllo
Journal
of
Public
Economics:
h<p://mason.gmu.edu/~rpetrie1/
9. MOBILE
GIVING
2010 Haiti earthquake: American Red Cross organized
efforts- mobile giving was a big part of fundraising-
public sent 10$ by texting Haiti 90999- raised $43 million
in text donations
Photo
via
Flickr
Sydeny
Eve
Matrix.
Module
4.
Social
Good
Vimeo.
June
6
2015.
11. The
ALS
associa<on
says
the
icebucket
challenge
has
led
to
a
30
–
100
percent
increase
in
par<cipa<on
in
tradi<onal
fundraising
ac<vi<es,
like
sponsored
walks
Photo-‐
Transwestern
via
Flickr
Raevyn
Goates.
ClickIvism
Interview:
Advantages
and
Pi[alls
of
Social
Media
AcIvism.
12. SOCIAL
GOOD
THROUGH
SOCIAL
GAMING
he
fastest
growing
segment
of
entertainment
is
volving
into
a
new
force
of
digital
acIvism
and
acilitaIng
social
change.
Photo
via
Flickr
Why
Video
Games
Are
Scoring
Big
for
Social
Good.
h<p://mashable.com/2011/01/18/games-‐soci
13. WETOPIA
BROUGHT
TANGIBLE
GOOD
TO
THE
WORLD
JUST
BY
ENCOURAGING
GAMERS
TO
PLAYWETOPIA
Photo-‐
Gaming
Lives
via
Flickr
Erica
Swallow
14. JOY
KINGDOM
focused
on
animal
welfare:
53,000
bowls
of
food
for
cats
and
dogs
at
animal
shelters
and
bedding
for
more
than
7,000
rescued
farm
animals.
Photo-‐
Dieter
Meuller
via
Flickr
15. SOJO STUDIOS
Gives 50% of its profit to the charities it
works with, including: Save the
Children
Children
Health
Fund
The
Humane
Society o
the Unite
States
Best Friends
Animal
Society.
Photo
Via
Flickr
Erica
Swallo
16. “Social
media
as
a
medium
for
connecIng,
organizing
and
communicaIng
is
powering
and
spreading
democracy
far
be<er
than
billions
of
dollars
of
aid
or
war
in
corners
of
world
very
resistant
to
such
change”
Photot
via
Flickr
Rita
Sharma
17. Technology
and
social
media
have
an
enormous
power
which
must
be
harnessed
to
achieve
social
good
na
via
Flickr
18. Social Media = awareness + funds +
volunteers = Social Good
19. Reference
List
• How
Social
Games
Are
Changing
the
World.
Forbes.
By
Erica
Swallow
:
h<p://www.forbes.com/sites/ericaswallow/2013/03/23/social-‐games/
• In
Praise
of
ClickIvism.
Huffington
Post.
By
Caryl
M.
Stern:
h<p://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐clickIvism_b_6978314.html
• The
Power
of
Social
Media.
Ritu
Sharma.
h<p://www.huffingtonpost.com/ritusharma/power-‐of-‐social-‐media-‐
dem_b_6103222.html
• Despite
CriIcism
ClickIvsim
Promotes
EffecIve
Social
Change.
Retrieved
from
h<p://www.theultraviolet.com/wordpress/
2014/05/despite-‐criIcism-‐clickIvism-‐promotes-‐effecIve-‐social-‐change/
• Raevyn
Goates.
ClickIvism
Interview:
Advantages
and
Pi[alls
of
Social
Media
AcIvis
h<p://crosspollinatesoluIons.com/2014/10/07/clickIvism-‐interview-‐advantages-‐and-‐pi[alls/
• Fundraising
through
online
social
networks.
By
Marco
CasIllo
Journal
of
Public
Economics:
h<p://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf
• Stop
Pouring
Ice
on
ClickIvism.
Huffington
Post.
By
Ritu
Sharma
• Why
Video
Games
Are
Scoring
Big
for
Social
Good.
h<p://mashable.com/2011/01/18/games-‐social-‐good/