Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web.
This presentation was presented in the Insurance 2.0 Seminar organized by 121advisor and Webassurance.org on 21st July 2011 at Tropicana Golf Resort, Malaysia.
Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action
1. 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor INSURANCE 2.0Ideas in Action Insurance 2.0 : Connecting Consumers in Social Web By Don Tan, Senior VP Business Consultancy
10. Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE” 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 5 Friend’s refer Friends (indirectly) !
11. Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE” 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 6 3 millions listeners! Recommendations Interactions “Free Marketing” message!
12. Social Media Campaign : FacebookRunning a Campaign to Build Your Base 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 7 Web Contest Reality Show
13. Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 8 Watch Ikea Case Study Video at www.youtube.com/watch?v=s5SuIgloanE Do it on Facebook Page ! Simple PHOTO Tagging !
15. 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 10 Marketing & Branding with MascotGeico with Gecko & Aflac with Duck
16. Video MarketingFun Video Channel 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 11
17. Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link ! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 12 Watch Compare the MeerkatVideo at www.youtube.com/watch?v=7YZ710CJ0hM 15 millions viewers 3 millions viewers 3 millions viewers
20. Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist) 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 15
21. Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 16
22. Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 17 Watch AXA Insurance’s Case Study at www.youtube.com/watch?v=JZi8fPixDi4
23. Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 18 Webby Awards 2010 & 2011 Insurance category Finalist
24. Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 19 Watch How Health Insurance Works at www.youtube.com/watch?v=17bwRpCLshk