1. The Impact of Aging Consumers on Manufacturers and Retailers

2. WHO IS VARSITY?

10. SOME RESULTING SUGGESTIONS

13. RETAIL DESIGN

15. Actions when planning to go shopping

16. Used when shopping

17. Found difficult while shopping

18. 55+ BOOMER SPENDING

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33. PACKAGING DESIGN

34. Difficulties with products

35. 55+ BOOMER SPENDING

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43. 55+ BOOMER MINDSET

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52. 55+ BOOMER SPENDING

53. 55+ BOOMER SPENDING It fits who you are. At any given moment. Like you, Vibe has nothing to hide. With an expanding selection of interchangeable, snap-on covers, you can show the world your true colors – and change them just as fast as your mood. Whether you want to unmask your inner Flirt, rev up your Dynamo, or you’re simply feeling Lucky? Or Safe? Anything but Granola!, Vibe lets you express yourself any way you choose. So show your confidence. Spice up an outfit. Shake up the status quo. But never blend in.

54. 55+ BOOMER SPENDING

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60. SUMMARY

62. QUESTIONS