The document summarizes research on desirable and undesirable features of billboards and posters. For billboards and posters, desirable features included utilizing darker or brighter shades to draw attention, using memorable phrases, directing attention to the advertised product, and using complementary colors. Undesirable features included products that were too small, backgrounds that were too plain, and text that did not stand out. For logos, desirable features included being simple, easy to remember, using bright colors, clearly stating the business and product, and utilizing shapes that make the logo stand out.

1. RESEARCH
Chin Wah Lai

2. RESEARCH- BILLBOARDS/POSTERS
Desirable Features: I like how the edges of the
poster are a darker shade of red and gradually
becomes a brighter shade of red. The phrase
written is also humorous and therefore is more
memorable. There is very little on the poster,
meaning that most of the attention of the
passersby are directed to the text and the burger.
Undesirable Features: The burger is too small,
so most of the attention is directed to the text, not
the burger, which is what is being advertised.

3. RESEARCH- BILLBOARDS/POSTERS
Desirable Features: The pentagon on the top
right corner uses complementary colors to make
the “£3” more visible.
Undesirable Features: The white background
and light green strips are not especially
outstanding, and make the poster look too drab.
The white text does not stand out from the light
green stripes either.

4. RESEARCH- BILLBOARDS/POSTERS
Desirable Features: I like how the word “note” uses a different
font, which makes it more outstanding. As a light color is used for
the background, it makes the entire billboard stand out more. I also
like how a hand is in the billboard, not just the device, suggesting
that the device is user friendly.
Undesirable Features: I think that the font used for word note
should be changed, as the font used is messy and suggests that
the device is aimed for children, which it is not.

5. RESEARCH- BILLBOARDS/POSTERS
Desirable Features: The silver car which is being
advertised is in the center of the billboard, and is
the largest object in the poster. It also stands out
from the black background. The word “checkmate”
is also memorable because of its short length.
Undesirable Features: Although the white square
around the logo attracts attention to the logo, it
looks unprofessional.

6. RESEARCH- BILLBOARDS/POSTERS
Desirable Features: The unusual image makes the image
more memorable, and the text outlined in red uses a large,
clear font. The logo of the company is also quite large,
unlike the other posters and billboards analyzed.
Undesirable Features: There are too many fishes too look
at, distracting the passersby’s from the text.

7. RESEARCH- LOGOS
Notes: Simple, easy to remember the logo,
however because the logo is black, it does not
stand out as well as it would if it was a brighter
color.
Notes: The logo is yellow, making it more eye-
catching. Name of company stated below, however
if the brand was not well known, I would not know
that this brand sold fast food
Notes: This logo clearly shows the name of the
company and what they are selling.

8. RESEARCH- LOGOS
Notes: Name of company and product is blue,
which stands out from the orange background. The
font used suggests that this product is targeted and
younger people.
Notes: The shape above “NBC” making it more
outstanding, and the smooth shapes make it
aesthetically pleasing.

9. RESEARCH- FINDINGS
From my research, I have found that desirable features for posters
include:
•Large, clear font that is suitable for target market
•Simple, memorable slogans that stand out from the background
and are a suitable size
•It should be clear what product is being advertised
•The product being advertised should be in the center of the poster
and be very large
•Complementary colors for parts of the poster that needs to stand
out
Desirable features for logos include:
•Logos with bright colors
•Large, clear font that is suitable for target market
•Something that indicates what the business provides