The document discusses the importance of digital strategy for businesses. It notes that digital is no longer an add-on but is the core of many businesses. It advocates treating the digital presence as a source of value rather than just an expense. It also discusses how to create a digital service ecosystem and use customer insights to personalize services online. Finally, it emphasizes thinking long-term about digital strategy and its impact on business metrics like revenue growth.
54. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
DE VIRKSOMHEDER OG
ORGANISATIONER, DER
VIL BLOMSTRE DE
NÆSTE 10 ÅR …
FOKUSERER PÅ
DIGITALE SERVICE
ØKOLOGIER.
56. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
http://3.bp.blogspot.com/-oHJB8oq6QqM/TzDd-ApUBFI/AAAAAAAADQs/r2R67PLjbUI/s1600/Hofmann%2BX
%2BRoyalCPH_1_crop.jpg
59. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
YDELSE DIGITAL SERVICE
> AKTUELLE TILBUD
> REL. PRODUKTER
> FORHANDLERE
> ETC. ETC.
60. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
YDELSE DIGITAL SERVICE SOCIAL
> AKTUELLE TILBUD > ROYAL FAN CLUB
> REL. PRODUKTER > DEL TILBUD
> FORHANDLERE > RATINGS
> ETC. ETC. > ETC. ETC.
61. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
DET RETORISKE SPØRGSMÅL!
HVORFOR ER DET HER
IKKE BARE EN GOD IDÉ,
MEN NOGET
VÆRDISKABENDE FOR
FORRETNINGEN?
69. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
ONLINE VISION STATEMENT
ROYAL COPENHAGEN
WANTS TO GROW THE
ONLINE MARKET BY
TARGETING CUSTOMERS
MORE PERSONALLY
BASED ON SOLID
CUSTOMER INSIGHTS.
70. MORGENBOOSTER: DIGITAL STRATEGI 4. OKTOBER 2012
PLAN
BRAND MANAGEMENT RELATION MANAGEMENT
Q1- Q2: IMPROVE USER EXPERIENCE Q1> : INCREASE CUSTOMER ENGAGEMENT
Q2-Q4: INCREASE AWARENESS Q3>: COLLECT BUSINESS INTELLIGENCE
ATTRACT CONVERT PERSONALIZE RELATE