1. 5 Indian Youth Brands
…that will take over the world !

3. • India’s
largest
beer
manufacturer
• More
than
5
decades
old
• Sister
concern
of
United
Spirits
in
which
Diageo
just
recently
acquired
a
majority
share
• Already
available
to
western
Europe
and
North
America
• PotenDal
to
expand
because
of
its
light
taste
and
low
price

5. • Launched
in
2010,
worlds
cheapest
car
available
for
€1500
only
• Owned
by
the
Tata
Group
who
also
now
own
Jaguar
and
Land
Rover
• Designed
for
the
young
and
upwardly
mobile
populaDon
• Europe
version
already
annouced
this
year
at
the
Auto
Expo

6. The Aakash Tablet

7. • World’s
cheapest
Tablet
computer
• Designed
by
students
of
the
Indian
InsDtute
of
Technology
• Works
on
the
cloud
compuDng
model
• Meant
for
the
lower
middle
class
student
populaDon
• Has
all
the
funcDonaliDes
of
any
other
major
tablet
like
the
IPAD
and
Galaxy
• Company
plans
to
take
it
to
InternaDonal
Markets

9. • India’s
only
local
cola
aereated
beverage,
acquired
by
The
Coca
Cola
company
• Rage
amongst
college
students
• Foreign
TG
sampling
underway
• DisDnct
because
of
its
strong
taste
(less
sweet)
• InternaDonal
Bar
tenders
have
called
it
the
perfect
mixer
for
cola
based
cocktails

11. • Asia’s
largest
Electronic
Dance
Music
franchise
• Started
in
Goa
about
5
years
ago,
next
gigs
planned
for
Dubai,
Sri
Lanka
and
Thailand
• Hosted
DJ’s
like
Swedish
House
Mafia,
Tiesto,
David
GueZa
etc
• By
2015,
it
plans
to
enter
European
Market
to
compete
with
Tomorrow
Land
(Portugal)and
Azora(Hungary)

12. Summary
• In
India,
successful
youth
brands
that
have
the
potenDal
to
go
global
have
the
following
in
common
1. InnovaDon,
Smart
Pricing
and
Forward
thinking
2. Ownership
or
affiliaDon
with
a
global
giant
3. Specific
Target
audience
mapping
4. ConDnuously
evolving
product
5. Packaging
and
Aura

13. Thank
you
@samyakc
Samyak.chakrabarty@gmail.com