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AMUL
Presented by – Chris Christian
TYBMS
AMUL – ANAND MILK UNION LIMITED
5/20/2015 2
PROFILE
• Founded : 1946
• Chairman : Shri Ramsinh Parmar
• Type : Cooperative
• Industry : Dairy
• Headquarters : Anand, Gujarat
5/20/2015 3
ABOUT THE COMPANY
• Formed in 1946, as a dairy cooperative movement in India
• A brand managed by a cooperative body, the Gujarat Co-
operative Milk Marketing Federation(GCMMF)
• Jointly owned by 3 million milk producers in Gujarat
• Amul Spurred the White Revolution of India, which has
made India the largest producer of milk and milk products
in the world.
5/20/2015 4
INTELLIGENT MARKETING
• One of the most conservative FMCG , GCMMF spends a
more then 1% of its turnover on promotions
• GCMMF has written and re-written rules of the game
• Amul butter girl is one of the longest running add
campaigns in the country for 47 years
5/20/2015 5
PRODUCTS FOR MARKETING
Dry bakery products (Toast and cookies )
Fresh bakery products ( Bread, bun and pizza base)
5/20/2015 6
RESPONSIBILITIES
• Duration of internship - 1st may to 31st may
• Approached 10 sellers on a daily basis for marketing of the
products
• Helped sales increase from 2000 units to 2500 units per
day
• The overall sale of fresh bakery(bread) was more than dry
bakery (cookies) by 300 units approximately
5/20/2015 7
FACTORY VISIT
5/20/2015 8
EXPERIENCE
• Team work
• Building the relations with the clients
• Time Management
• Hands on experience in marketing
• Expanded my professional network
5/20/2015 9
THANK YOU…
5/20/2015 10

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amul internshp

  • 1. AMUL Presented by – Chris Christian TYBMS
  • 2. AMUL – ANAND MILK UNION LIMITED 5/20/2015 2
  • 3. PROFILE • Founded : 1946 • Chairman : Shri Ramsinh Parmar • Type : Cooperative • Industry : Dairy • Headquarters : Anand, Gujarat 5/20/2015 3
  • 4. ABOUT THE COMPANY • Formed in 1946, as a dairy cooperative movement in India • A brand managed by a cooperative body, the Gujarat Co- operative Milk Marketing Federation(GCMMF) • Jointly owned by 3 million milk producers in Gujarat • Amul Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. 5/20/2015 4
  • 5. INTELLIGENT MARKETING • One of the most conservative FMCG , GCMMF spends a more then 1% of its turnover on promotions • GCMMF has written and re-written rules of the game • Amul butter girl is one of the longest running add campaigns in the country for 47 years 5/20/2015 5
  • 6. PRODUCTS FOR MARKETING Dry bakery products (Toast and cookies ) Fresh bakery products ( Bread, bun and pizza base) 5/20/2015 6
  • 7. RESPONSIBILITIES • Duration of internship - 1st may to 31st may • Approached 10 sellers on a daily basis for marketing of the products • Helped sales increase from 2000 units to 2500 units per day • The overall sale of fresh bakery(bread) was more than dry bakery (cookies) by 300 units approximately 5/20/2015 7
  • 9. EXPERIENCE • Team work • Building the relations with the clients • Time Management • Hands on experience in marketing • Expanded my professional network 5/20/2015 9