3. PROFILE
• Founded : 1946
• Chairman : Shri Ramsinh Parmar
• Type : Cooperative
• Industry : Dairy
• Headquarters : Anand, Gujarat
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4. ABOUT THE COMPANY
• Formed in 1946, as a dairy cooperative movement in India
• A brand managed by a cooperative body, the Gujarat Co-
operative Milk Marketing Federation(GCMMF)
• Jointly owned by 3 million milk producers in Gujarat
• Amul Spurred the White Revolution of India, which has
made India the largest producer of milk and milk products
in the world.
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5. INTELLIGENT MARKETING
• One of the most conservative FMCG , GCMMF spends a
more then 1% of its turnover on promotions
• GCMMF has written and re-written rules of the game
• Amul butter girl is one of the longest running add
campaigns in the country for 47 years
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6. PRODUCTS FOR MARKETING
Dry bakery products (Toast and cookies )
Fresh bakery products ( Bread, bun and pizza base)
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7. RESPONSIBILITIES
• Duration of internship - 1st may to 31st may
• Approached 10 sellers on a daily basis for marketing of the
products
• Helped sales increase from 2000 units to 2500 units per
day
• The overall sale of fresh bakery(bread) was more than dry
bakery (cookies) by 300 units approximately
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9. EXPERIENCE
• Team work
• Building the relations with the clients
• Time Management
• Hands on experience in marketing
• Expanded my professional network
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