21. Learnings
1. Kill channel thinking.
It’s about attention and trust.
2. Use a hub and spokes model.
Site = most important digital asset.
3. Insource and train.
Social is becoming part of a lot of people’s day to day jobs.
4. Find a way to exchange best practices.
(and f***-ups).
22. Thank you very much!
http://www.conversity.be/blog
http://www.slideshare.net/bnox