Contents for interconnected platforms in a hyper-connected world need to be carefully tailored to create synergy between delivery and receiving ends. Focus on contents instead of the carriers is need of the time.

1. The Future of Entertainment & Media in a Hyperconnected
World, India and Pakistan
By: Zahid Hussain Khalid SUN&FZ Associates

2. Developed and Emerging Entertainment and
Media Markets
Source: PwC Outlook 2011 - 2015

3. Global Entertainment & Media Growth Projection
Global E&M Growth from US$1.9 trillion in 2011 – 2015 to US$2.2 trillion in 2017
Source: PwC Outlook 2011-2015 and 2013-2017
The global E&M market will grow
at a CAGR of 5.6% over the next
five years, generating revenues
in 2017 of US$2.2tn, up from
US$1.6tn in 2012. Within this
overall figure, all three sub-
categories—advertising,
consumer spend on content, and
access—will continue to grow,
but at varying rates.

4. The Penetration and the Room for More - VOD Ready
Households in Europe and USA
Native VOD ready-households (excluding hybrid) in Europe and USA
Footprints of Digital Cable and IPTV strongly differ in Europe…
Source: Over the top Video –The turning point, “The Dynamics of Contents and Media Industry”

5. Global Entertainment & Media Revenue Streams of the
Future
EIU/IBM global survey: Significant revenue streams of the future.
Percentageof respondents who said the revenue stream would be a “4” or “5” on a 5-point scale, where 5 was “Very important”
Source: IBM Institute for Business Value survey conducted by the Economist Intelligence Unit.

6. Networked Television Market: 2009 to 2014
(In millions)
Category / Year 2009 2010 2011 2012 2013 2014
Networked
Televisions
15.2 43.9 64.4 87.2 104.8 122.7
Networked TV
Share
7.2 18.0 25.3 33.1 38.1 42.6
Total Global TV
Market
210.8 243.5 254.2 263.3 275.2 287.8
Source: DisplaySearch, 2011

7. “Step back from the parts and look at the whole!”
Declining Analog and Proliferating Digital Platforms
“Complexity scientists assemble data, search for patterns and regularities, and build models to understand the dynamics and
organizationof the system. They step back from the parts and look at the whole. “
Source:WEF’s Global Agenda Council on Complex Systems – “Perspectives on a Hyperconnected World - Insights from the science of Complexity”

8. 2020: 50 billion connecting devices
Future is here
Source: Telefonica’s Strategy – Pay TV and Content, Brussels, 25 October 2012

9. TV sets are already the best-selling Internet-enabled TV
device
Global, connected-TV and games-console sales, 2011-2016
Source: Informa Telecoms & Media

10. The Great TV Connectivity Gap or Marketing Opportunity
Global, connected-TV installed base, 2011-2016
Source: Informa Telecoms & Media

11. The biggest disruptive threat to the current TV landscape
Apple and Google thought to be the most likely disruptors*
* The sum total of figures may not equal 100% because of rounding
Source: Informa Telecoms & Media

12. Smart Phone and Tablet Screens are IN
For accessing social networks (such as Facebook and Twitter) to interact around TV programming Tablets are
and will be the key to successful second-screen strategies
Source: Informa Telecoms & Media

13. Competing and Collaborating Business Models in the
ECOSYSTEM
Market Segment 2011 (B$) 2012E(B$) Growth y-y(%)
Mobile Data Plans 76 83 9.5
Apps 2** 26* 31
Social Networking 15 16 18
Games --- 8 ---
In-game items 2.1 2.5 18
Music --- 16 ---
Video 2.9**** 3.6*** 24
Total Advertising
Spending
220 235 7
Total 128 150 17
Mobile Handsets 220***** 235 7
*32 billionapps downloaded in 2012
**23 billionapps downloaded in 2011
***280 billionvideos watched on mobile devices in 2011
****108 billionvideos watched on mobile devices
*****1.7 billionmobile handsets shipments in 2011
Source: Industry Data (Gartner, IDC, Informa Telecoms, Interactive Advertising Bureau, IPTS, Juniper Research, NPD, Strategy Analytics, PwC)

14. Three Key Innovation Areas and Six Targets…
Source: IDATE, according to “Next Gen TV” report September 2009
CONVERGENCE OF
SERVICES
Target 1:
Enhance online videos
Target 2:
Bring the web to the TV
INTERACTIVE
USAGE
Target 3:
Enhance the TV
experience
Target 4:
Adapt Advertising to new
TV viewing habits
DIGITAL
HOUSEHOLD
Target 5:
Create a new user
interface
Target 6:
Integrate the TV set into
the digital home

15. Access television content online by age
Proportion of respondents accessing online TV weekly (%)
Which, if any, of the following activities do you use home internet connection for?
Source: Ofcam Consumer Research 2012

16. It’s Time to Facilitate Consumers’ Demand to Enjoy
Microsoft has been working with partners the UltraViolet digital content ecosystem, supports multiple DRMs in securing digital content
and allowing it to be enjoyed across a full range of devices that consumers might choose
Source: Enabling the new media world

17. The Media Challenge
Source: Dynamics of Media and Content Industries, Michael Gubbins, MCG Film and Media, Film Agency for Wales

18. New Contextual Philosophy for Integrated Multiplatform
Content Packaging: Six Priority Actions
Segment Innovate Experiment
Mobilize
Open Reorganize
Source: IBM Business Consulting Services – “The End of Television as We Know it”

19. Will Networks be Extinct in Fifteen Years? And the Answer
The beginning…but not nearly the end…of market experimentation
Market changes in supply and demand are triggering trials of new business models. TV networks and content owners are trying to find a model
that enables them to recapture some of the profitabilitythat goes away when people watch television differentlythan they have historically.
Examples of emerging business models: The Beginning – Initial offers for viewing convenience
Source: IBM Institute for Business Value survey conducted by the Economist Intelligence Unit.

20. Digital Technology Disrupts the E&M Value Chain
Bloggers, citizen reporters, independents and application and game developers are challenging the traditional forms and
styles of TV content development, packaging and presentation demanding innovation and meaningful on screen visible
interactionfor social, economic and political change both at national and global levels
SOURCE: Monetizing the multiplatform content portfolio, PwC

21. Upgraded TV Features, Its Value to Consumers and the
Possibility of a Protracted Price War
“Ifupgraded TV features don’t prove new value to consumers, competitionwill devolve to price alone, placing pressure across the value chain.”
EIU/IBM global survey: Triple play pricing strategies
Percentageof respondents
Source: IBM Institute for Business Value survey conducted by the Economist Intelligence Unit.

22. “Will Internet content aggregators circumvent traditional
programmers?”
EIU/IBM global survey: Network executives’ response to “What are the most significant competitive challenges your company will face in 5-7
years?”
“Today’s programmers– the TV content networks – rank Internet services among the top areas of concern”
Percentage of respondents
Source: IBM Institute for Business Value survey conducted by the Economist Intelligence Unit.

23. A Hyperconnected World
“The Internet and social media now seem to connect each person to everyone else, and to make informationavailableto all.” How and where does the
televisionfit in?
Source:WEF’s Global Agenda Council on Complex Systems – “Perspectives on a Hyperconnected World - Insights from the science of Complexity”

24. Two Basic Challenges for TV Networks in a
Hyperconnected World
Maintainingtheir respective positionsin the national and global television marketplace
and re-legitimizingwhat has been its main source of creativity, i. e.
Public Service Broadcasting

25. Two Key Market Drivers
Openness of access channels and levels of “meaningful consumer involvement” with media
BottomLine: Creation of High Quality KnowledgeableConsumer Listening Platforms(CLPs)
An example: The Federal Reserve Bank wants to develop a CLP based on social media analytics what people are saying and
commentingabout the economy
Source: IBM Business Consulting Services – “The End of Television as We Know it”

26. Consumer Bimodality
A Coexistence of Two Types of TV Channel Users
“While one consumer segment remains largely passive in the living room, the other will force radical change in business models
in a search for anytime, anywhere content through multiple channels.”
“The tech-and fashion-forwardconsumer segment leads to a world of platform-agnostic content, fluid mobilityof media
experiences, individualizedpricing schemes and an end to the traditional concept of release windows.”
Source: IBM Business Consulting Services – “The End of Television as We Know it”

27. The Challenge: How to wake up this man?
Does he need an “Irresistible Content Pull Shock?”

28. Need for Creative Wake Up Call
Study, Analyze, Package And Brand The Lives Of The Role Models In Every Walk Of Life As Beacons of Hope
Focuson Shakespeare’sSeven Stages of Life

29. Without Contents Reflecting Realities of the Seven Stages
of Life Entertainment and Media are Nothing but Illusion
At each stage of life the needs and obligations of
an individual change. The family, the society and
the government are supposed to design rights and
obligations keeping in view a human being’s needs
and ability to contribute to family, society and the
government.
E&M content developers have to see that the
balance between needs and expected contribution
in return for taking care of those needs by family,
society and the government are maintained or not.
…And that is the key to content designing and engineering for E&M Networks.
Finding the key for E&M Content Development and Shakespeare’sSeven Stages of Life from As You Like It…
Source: “Fixing The Fix Point Charts Of TV Channels: http://www.slideshare.net/19540201/fixing-the-fix-point-charts-of-tv-channels

30. When the Media Comes Out of Now Widely Known
Deceptive Illusion, This man will Wake Up
It is not that no one is doing anything.A lot is happeningand a LOT MORE needs to happen.

31. Four Core Areas to Begin With Shifting Focus from
Carriage to Content
Areas that are focused and need to be focused
“The past Plan expenditures on televisionwere characterizedby creation of carriage infrastructurewith little or no provision of funds to promote quality in
the contents… It is felt that funding must be provided for programs suitable for public service broadcasting…This can be achieved by shifting Plan funding
from carriage to content.”
Source: Report of the working group on Information and broadcasting sector for the formulation of the 10th five year plan 2002-2007, Government of India Planning Commission, October 2001
Content Creation and Software
Carriage and Technology
Human Resource Development
Traditional Media Unit

32. Program Mix Synergy and Three Areas of Concern
The Need for Joint Campaigns in Target Areas
“The traditional media units have been carrying out their programs in isolation of each other and are spread too thinly on the ground to be effective. It is
necessary to bring about synergy in their efforts.”
Areas to concentrate on
Source: Report of the working group on Information and broadcasting sector for the formulation of the 10th five year plan 2002-2007, Government of India Planning Commission, October 2001
Coverage
Broadcast Coverage is poor on account of quality signal
Poverty
Inabilityon account of poverty to own or access TV and radio sets
Electricity
Lack of ElectricPower

33. Risks in and Needed Funding for Programs on Social Issues
Some of the Recommendations of the 10th Five Year Plan’s Working Group
1. Utilization of alternative mechanisms for content creation. Institutions like National School of Drama, Public Service Broadcasting Trust, SPIC MACAY
and Institutes like FTII, SRFTII etc. should be provided sustained funding for creation of content.
2. Fund should be provided for content creation, at least for a period of two years before the success of the endeavor is evaluated. In the initial stages,
the funding should be 100% to enable the content creators to experiment with rich and diverse content.
3. Content creation should be done at the national, state, local and community level. It should cover diverse subjects like population, health,
environment, rural development, women’s issues also. The Group felt the need for emphasis on content relating to performing arts, events relating
to dance, drama and music, festivals of India, as well as of content specificallymeant for children.
4. 25% of the total content created by eminent producers / directors, whose style should then be emulated up by other content creators.
5. That greater autonomy / decentralized financial powers be devolved on the regional Kandras to allow speedier implementation creativity to flourish
and ideas to flow.
6. The need for proper feedback mechanism which would measure the impact of the content created at the gross-root level. There is need for in-depth
market survey rather than reliance on the present viewershiprating mechanisms.
7. The option of attracting “Venture Capital” in the field should also be explored.
Source: Report of the working group on Information and broadcasting sector for the formulation of the 10th five year plan 2002-2007, Government of India Planning Commission, October 2001

34. Review of institutional arrangements for creation of
content and advertising in 11th Plan
Working Group of the 11th Five Year Plan focused on:
The Working Group highlighted the need for considering following best international standards
The Working Group also suggested the creation of a Public Service Broadcasting Council
Source: Report of the working group on Information and broadcasting sector for the formulation of the 11th five year plan 2007-2012, Government of India Planning Commission, October 2001
• Reviewed Institutional arrangements for content for public
service broadcast including local content in foreign carriersInstitutional Arrangements
• Defined the role of governmentvis-à-vis the private sectorThe Role of Government
• Suggested policy measures for promoting access to media
platforms for civil society in public and private sectorsPolicy Recommendations
Clarity of objective, a
sense of mission
Resources
Empowering
structure and
process
Independence/
Autonomy
Support of civil
society

35. The best example of local contextualization of global
contents: Indianization of Global TV Brands
When a country takes lead in cultural nationalizing of affiliate global brands, the channel owners in other countries are left with no
choice but to follow that country in everything from concept development to format duplication. And that is what is happening in
India and Pakistan.

36. Indianization of the Best Brains and Networks Behind
Global Entertainment and Media Contents
It is not important at all how much money an entrepreneur makes. It is important to see how and where he reinvests the money that he makes. For
that the entrepreneur has to be a “Creative Visionary” surrounded by an equally brilliantteam.
A True Media Entrepreneur’s Vision Goes Beyond Barriers and Boundaries

37. National Cultural Contexts of Global Contents
Local identities and cultures have necessitated the territorial, organizationaland creative decentralizationof global media conglomeratesand their
syndicated licensed programs, contents and formats.
Source: Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: European Television in the New Media Landscape

38. What is happening on Pakistan and India’s Entertainment
and Media Front
INDIANIZATION OF PAKISTAN’S ELECTRONIC MEDIA: The beginning of the end
A comparative review of Indian and Pakistani television channels reveal the following interesting program priority highlights.
PAKISTANI CHANNELS INDIAN CHANNELS
Focus on (With FEW Exceptions) Focus on
Concept Piracy: (Almost Common) Religion
Indianization (Indian Shows) Indian Culture
(Alien Props) National Pride
(Indian Films) Family Relations
Over-exposureof unworthy Politicians, retired bureaucrats / Social Sector (Special Children)
Generals & over-influenced/ biased & westernizedintellectuals (CommunityAffairs)
Cheap comedy / Misplaced Comedy Shows (Inspirational Themes)
Sub-standardresearch Segment based approach
Personal Praise to the extent of cheapness Motivational subjects
Telecast of cheap songs/film clips in news Vulgar, PG & X-rated sub-standardcomedy
Irritating Commercial breaks and In-house Promos Soaps based on an endless series of conspiracies
Additional Source: “The State of Electronic Media in Pakistan” http://www.slideshare.net/19540201/the-state-of-electronic-media-in-pakistan-13018655
Incredible India has two contradictory on-screen faces: One is seen in Comedy Circus and other in TV Soaps…One is partially naked and vulgar and
the other is religious, cultured and socially responsible.
Pakistan is presented as an “intended secular state” in the making by media for known reasons through an insignificant, almost hated and irrelevant
westernized high-middle class educated minority, a bird flying astrologist and his likeminded clan who do not seem to have any respect for religion,
moral obligations, cultural values and social norms. And this irritating disrespect is seen in discussion, religious (Disgustingly noisy and over-
commercialized Ramzan Transmissions of almost all TV channels) and entertainment programs. Now, a few entertainment channels have realized
the importance of showing some respect for viewers’ majority who have great faith in God and Religion(s). BUT, it is the country’s leading network
that MATTERS the MOST!

39. Amn Ki Asha?
Government puts 24 foreign 'hate channels' on notice for showing And What Is This? In Pakistan,They Call It Amn Ki Asha?
anti-IndiaTV shows after intelligence alert*
Is it reporting error? Or is it a sit-com?
Someone has to define on-screen and off-screendiplomacy
*Source: http://www.dailymail.co.uk/indiahome/indianews/article-2243584/Government-puts-24-foreign-hate-channels-notice-showing-anti-India-TV-shows-intelligence-alert.html

40. …And now see what is happening in Pakistan and India
Governance Religious Fanaticism
Law and Order Religious Hypocrisy
Social Awareness and Mobilization Studio Discussion
One has to notice the difference between what needs to happen and what is happening in Pakistan and India. You can differentiate between
the right and the wrong approach. The first is focused on system and the second targets individuals to allegedly “FACILITATE” psy-war
militaryoperation other than war in and around Pakistan giving rise to suspicion and credibilityquestion mark.

41. What is more important: content carriers or the contents?
No one but the people have the right to judge what is the best of what they see
Are Programs of Indian TV Channels and screening of Bollywood Films REALLY Banned in Pakistan?
Source: http://www.defence.pk/forums/social-issues-current-events/70682-indian-tv-channels-banned-pakistan.html

42. http://www.slideshare.net/19540201/the-state-of-electronic-media-in-pakistan-13018655