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Financial services marketing concepts challenges and opportunities

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The document discusses the opportunities and challenges for financial services marketing in India. It outlines various financial services that banks can offer such as stock broking, credit rating, venture capital, insurance, and housing finance. Banks have advantages like their branch networks and customer trust that can help them effectively deliver these services. However, banks also face challenges like competition, regulation, capital adequacy, IT challenges, and human resource problems when expanding into new financial services.

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Financial Services Marketing -Concepts, Challenges & Opportunities -B.V.Raghunandan,SVS College, Bantwal Karnataka Bank Staff Training College, Mangalore . June 25, 2007
Compulsions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Banks Are Standing Tall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirement… Continued ,[object Object],[object Object],[object Object],[object Object]
Financial Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bank as Depository Participant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bank As a Stockbroker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Banker to Public Issue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functions of A Merchant Banker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Banks As Merchant Bankers ,[object Object],[object Object],[object Object],[object Object]
Banks & Secondary Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credit Rating ,[object Object],[object Object],[object Object],[object Object],[object Object]
Banks & Venture Capital ,[object Object],[object Object],[object Object],[object Object],[object Object]
Custodial Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bancassurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ATMs-The Super Giant Banker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Financial services marketing concepts challenges and opportunities

  • 1. Financial Services Marketing -Concepts, Challenges & Opportunities -B.V.Raghunandan,SVS College, Bantwal Karnataka Bank Staff Training College, Mangalore . June 25, 2007
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