2. Objectives
After the end of this presentation, you will able to
understand the facts of –
(a)Social Media
(b)Power of Social Media
(c)Social Media in Bangladesh
(d)Communication Strategy
3. Typical Thoughts of Social Media
• It‟s just a craze
• There‟s no (Return on Investment) ROI
• It‟s just for people under 30
4. Difference between
the old Internet from New Internet
Google : Search
(You look for information)
Social Media : Search
(Information look for you)
6. Embracing the social media lifestyle
• Be Yourself. Who you are in real life is who you are on
social media
• Be Adventurous. Try everything you possibly can.
Adopt those you are comfortable with.
• Be Social. Making more new friends online before
meeting them offline
• Be Honest. No one knows everything. Everyone
makes mistake. Transparency is the best policy on social
media.
• Be Current. Mass Media reports. Social Media reveals.
The real news is on social media.
7. What social media can do for you ?
•
•
•
•
•
•
•
Learn what people are saying about you
Create buzz for events & campaigns
Increase brand exposure
Find new opportunities and customers
Support your products and services
Gain competitive intelligence
Retain clients by establishing a personal
relationship
• Opportunities to be industry leader
9. Social media describes technologies that people
use to share content, opinions, insights,
experiences, and perspectives by interacting with
each other in an environment.
10. What is “Social Media”?
An umbrella term that defines the various activities
that integrate technology, social interaction, and
the construction of words, pictures, videos, and
audio.
-- WikiPedia
17. Interests of Social Media users
Below is a cross sample of the top 10 most commonly
liked „general interests‟ on Facebook, which is the largest
social network on the Internet.
1. Comedy — 19 million
2. Music — 13 million
3. Shopping — 11 million
4. Movies — 10 million
5. Coffee — 9 million
6. Lingerie — 8 million
7. Video games — 7.5 million
8. Animation — 7 million
9. Social networks — 6 million
10. Drama — 6 million
18. Expert Sentiment
93% of social media users
believe a company should have
a presence in social media. And
85% of social media users believe that a company
should go further than just having a presence and
should also interact with its customers.
Cone, Business in Social Media Study, September 2008
19. Why we use Social Media
To Interact:
• Market Research
• Public Relations
• Customer Service
• Collaborate
• Network
To Build:
• Relationships
• Loyalty
• Authority
• Brand Recognition
• Customers!
28. Leveraging the power of social media
• The power of social media has a stronger impact in
some industries more than others.
1. The Film Industry
2. The Fashion Industry
3. The Music Industry
4. The Entertainment Industry
5. The Food Industry
6. The Recruitment Sector
7. The Gaming Sector
29. The Film Industry
Facebook is a great avenue for marketers and
brands to connect with consumers. For movie
studios, Facebook also offers a way to engage
audiences and even directly sell tickets.
30. The Film Industry
Sony has created its own in-house ticketing app
for many of its films. The great thing about
buying movie tickets via Facebook is that you
can invite friends along with you.
31. The Film Industry
Fox had a pretty in-depth Facebook campaign
for Avatar, including apps and promotional tie-ins.
Disney even offered movie tickets for Toy Story
3 via its Facebook Page, as pictured above.
32. The Fashion Industry
• Today, fashion houses, designers, magazines and
supermodels post pictures of the latest designs and
trends across their social media profiles with the
hope to interest potential customers.
33. The Fashion Industry
• Fashion Industries utilize social platforms to
forecast
fashion
trends,
consequently
securing future sales.
34. The Music Industry
• We live in the digital age, a time where online
content like videos and music have never been
so easily produced, distributed and accessed by
people all over the world.
35. The Music Industry
Fortunately the music industry has learned to evolve in a
way that incorporates the power of social media,
realising that the public have changed the way they listen
to, share and discover their music.
36. The Entertainment Industry & Electronic Media
Entertainment industry involving electronic media uses social media
to tease viewers with a sneak peek of an upcoming episode, post live
updates as shows are in progress and host contests that invite
viewers to vote for their favorite talent.
37. The Entertainment Industry & Electronic Media
Social media has become a crucial tool for the
electronic media that has taken viewership
engagement to a whole new level.
39. The Food Industry
Whether you want to announce the opening of a
new restaurant, a change in the menu, an upcoming
food festival or a new dish, social media offers the
perfect platform.
41. The Gaming Sector
Connecting gaming applications with popular social
media networks has allowed the gaming sector to
create a sense of friendly competition. By giving
games a social angle, this sector has been able to
change its dynamics in unimaginable ways.
46. What are the attributes of great
User-generated Content?
• It makes us laugh, cry or think. (Emotional)
• It gets to the point. (Clear and Concise)
• It leaves us wanting more. (Engaging)
47. How to create
customer-oriented content?
• Creating Mind Map
• Offering Scenario
• Drawing Prediction
• Conducting Survey
• Generating Infographics
• Providing Motivation and Inspiration
• Encouraging Crowd-sourcing
