Advanced detailing skill for pharmaceutical sales and marketing professionals
Pharma field force excellence 4
1. Pharma Field Force Excellence
What Physicians expect from
Medical Promotion Officers
25% Doctors expect
MPO understands the needs of my Practice
25% Doctors expect
MPO makes good use of my time
20% Doctors expect
MPO presents information in a fair and
unbiased manner
8% Doctors expect
MPO asked you to prescribe/recommend (Brand)
3% Doctors expect
MPO understand conditions management
2% Doctors expect
MPO knows the BRAND market
2% Doctors expect
MPO follow up as requested
2% Doctors expect
MPO Dresses Professionally
0% Doctor expect
MPO behaves in a Professional way
Doctor MPO
Ref : Blog: medismo.com
Rewrite: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.com