1. Pharma Field Force Excellence
Time Management is a key issue for Medical Promotion
Officer. Studies have shown that most Medical Promotion
Officer spend only a small proportion of their time in
productive selling situations. Here is an example -
A day in the life of a Medical Promotion Officer
5% for Selling
5% for Planning at Home
6% waiting in Doctor Reception
6% Gossiping with other colleagues
8% Doctors room for Product Detailing
8% Chemist Shop for Order Collection
8% Other activities
13% for Lunch/Tea/Smoking/Refreshment
41% Travelling (Market/Doctors Chamber/Healthcare Centre)
Time Management should mean that the Medical Promotion
Officer spends the maximum amount of time carrying out
high payoff activities.
Until we can manage time, we can manage nothing else.
Peter F. Drucker
Further Information: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.com