2. CONCEPT
Give athletes a way to showcase their
performance directly to players, fans, peers and
talent scouts
Mix-in competitive game dynamics + crowd-
sourcing to encourage participation, make it fun
and grow a large, sustainable niche network
3. iOS APP
Capture
video of athletic performance
wherever it’s happening
Share
your videos with people in the
1UP network
Compete
against other 1UP members,
earn the most votes and
dominate the network
4. 1UP THE NETWORK
1. Shoot video
2. Challenge other videos
3. Win challenges with member votes
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5. Football, basketball,
cycling, baseball, soccer,
AUDIENCE
MMA, hockey, tennis,
skateboarding,
snowboarding,
m o t o c r o s s , p a r k o u r,
dunks, combine, crossfit,
climbing, kayaking, golf,
Anyone with an iPhone + Facebook
parasailing, skiing,
account who thinks they can one-up
mountain biking, track
and field, archery, tough-
challengers with their ability.
mudder, cricket, surfing,
horseback, volleyball,
gymnastics, car racing,
lacrosse, bowling,
fencing, karate, frisbee,
shooting, handball/
raquetball, rugby, sailing,
softball, paintball,
swimming, hang gliding,
ping pong, beer pong,
6. MARKETS
Sports Mobile
100 million people actively 500 million monthly users of
participate in mainstream Facebook’s mobile products
sports and recreational
activities
1UP 83 million monthly mobile
Facebook users
$422 billion dollar industry
$29.5 billion is projected to be
Board sports market worth spent on mobile apps in 2012
more than $17.5 billion
7. LAUNCH STRATEGY
Leverage relationships with professional athletes and
trainers to promote the app to their fans + followers
Football MMA
Zach Miller Ryan Bader
NFL Tight End UFC, TapouT
Twitter followers: 7,052 Twitter followers: 76,962
Facebook fans: 34,512
MMA Skateboarding
Cain Velasquez Marty Murawski
UFC, DeThrone, BSN Blueprint Skateboards, DVS, Matix
Twitter followers: 115,200 Twitter followers: 1,831 (35k w/
Facebook fans: 35,763 sponsors)
Facebook fans (sponsors): 100k+
8. MONETIZATION
App sales, free vs. ad-free versions ($.99 - $1.99 SRP)
Sponsorships/Advertising (a la Pandora, Internet TV)
In-app purchasing (credits, special challenges/exclusive
rematches)
Licensing of network content
9. COMPETITIVE LANDSCAPE
All lack a gaming dynamic
They are general, not niched around an interest
Style and subject matter varies greatly between apps
10. COMPANY STATUS
JMediaVentures, Inc. is a Delaware Company and a
licensed Apple Developer
Company has been self-funded to date, primarily
focused on building its beta product slated to hit
Apple’s App Store mid-July 2012
Beta testing to take place May 30 - June 30 with select
groups of users prior to public launch
11. INVESTMENT ASK
$400,000 in private investment under a convertible
note, $50,000 minimum investment
ACQUIRE USERS QUICKLY - Execute early user adoption
activities
APP/PLATFORM ENHANCEMENT - Staff/contractors needed to
expand app/platform development
EXECUTE MARKETING - Create sustainable pipeline/funnel to
drive users/partners and kick-start monetization
