ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
4. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A
5. Free advertising:
Google+, Yelp, Urbanspoon
and City Search
Accuracy:
Review and update claimed,
unclaimed and missing listings
Tips:
• Moz.com: Ensure
consistency across all
websites to increase search
ranking authority
• 1&1 List Local: Attract local
customers to your website
by advertising on all major
local directories
CLAIM DIRECTORY PAGES
6. GOOGLE+
Benefits:
• Increases search rank
• Makes your hours,
phone, address, website
visible/accessible
Tips:
• Choose a specific
category
• Be thorough with details
• Customize your page
• Encourage engagement
Easy profile setup:
http://www.youtube.com/wa
tch?v=7rwJ_tYhFsg
7. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A
10. MENU OPTIMIZATIONS
10
Menu type:
• HTML: By far the best option
• Searchable: Google
recognizes content, and
pushes your website up in
searches
• Mobile friendly
• Flash: Not recommended
• Slow to load
• Not searchable
• Doesn’t load on mobile
Specials:
• Post a calendar that highlights each
night's specials or promotions
Online ordering:
• Converts static menu into a
dynamic marketplace
12. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A
13. 2014 RESTAURANT LANDSCAPE
13
Engagement:
2/3 of customers visit a restaurant’s
website before dining
Customer demand:
95% of smart phone owners search
for restaurants on their phone and
75% make purchases
Revenue:
Dominos made $1 billion in online
ordering revenue in 2013
Efficiency:
30% more to-go orders for
restaurants with online ordering
15. CASE STUDY 1: CONVERT PHONE TO ONLINE ORDERS
15
IN-STORE FLYERS
FACEBOOK
ADVERTISING
Problem: Tasty Burger needed a better
way to manage their increasing to-go
business
Solution: Establish a system to more
efficiently receive and process orders
Objective: Incentivize loyal customers
to convert to online ordering
Deal: 10% off first time online/mobile
orders
Live: 6/22/13-7/22/13
SIGNAGE
TACTICS
16. RESULTS:
INCREASED ORDERS ACROSS ALL CHANNELS
16
Order Frequency: +4X vs. average restaurant launch
Largest Order: $701.99
Order Distribution: Promotion drove orders across all
channels
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
1 2 3
R
e
v
e
n
u
e
# of Months on the platform
Ramp Up Period Comparison
Tasty Burger - Deal
SunLife Organics-
No Deal
44%
35%
8%
13%
Order Breakdown
Web
Mobile Web
Facebook
iPhone
17. CASE STUDY 2: STREAMLINING TO-GO ORDERING
17
IN-STORE FLYERSFACEBOOK
ADVERTISING
Problem: SunLife Organics staff is
overwhelmed with business and can
barely keep up with meal-time rushes.
Solution: Establish a more efficient
ordering system.
Objective: Drive awareness of SunLife
Organics’ iPhone and Facebook
ordering.
Deal: No deal
TACTICS
19. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A