Content Spin is a new feature in 1and1Mail that can automatically rotate various elements in your emails when they are sent out, such as subject, body, attachments or even one of the paragraphs, sentences or words in the email body.

1. 1AND1MAIL
ADVANCED FEATURES
Content Spin
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2. What is Content Spin?
Content Spin is a new feature in 1and1Mail that can
automatically rotate various elements in your emails when they
are sent out, such as subject, body, attachments or even one of
the paragraphs, sentences or words in the email body.
By using Content Spin, you can generate thousands of
combinations, which will make almost every of your emails look
different to your email service provider or spam filter. This way,
you are much less likely to be considered as a spammer or be
blacklisted.

3. Content Spin
Method 1: Customized Macro

4. Customized Macro
Go to “Settings -> Customized Macro”. Click “Add” to add Macro Text.

5. Add Macro Text
Macro Name: the name of the Macro. No need to be unique.
Macro ID: the ID of the Macro. Must be unique.
Type (Random, In Sequence): how 1and1Mail should rotate the Macro
Text below, randomly or in sequence.
Macro Text: Enter the content you want to spin line by line.

6. Add More Macro Text
The more Macro Text you apply in your emails, the more
versions of emails you can generate. The variety is critical to
your email deliverability.

7. Insert Macro Text into Emails
When you are editing your emails, you can insert the Macro ID
into different parts of your emails. Macro Text under the same
Macro ID will be rotated when the emails are sent out.

8. Every Email Looks Different Now

9. Content Spin
Method 2: Spin Subject, Body & Attachment

10. Add a New Version
By clicking the “+” icon, you can create a new version of your
email with different subject, body content or attachment.

11. Add More Versions
Try your best to write as many versions of subjects, body
contents and attachments as possible.

12. Select Spin Algorithm
Click to switch Spin Algorithm
You can choose how you want to spin between different versions:
For example, you have 3 versions: A, B and C, and 1and1Mail will send emails following the
sequence below:
Send in sequence:
1. Send “Subject A + Body A + Attachment A”
2. Send “Subject B + Body B + Attachment B”
3. Send “Subject C + Body C + Attachment C”
Send randomly:
1. Send “Subject B + Body B + Attachment B”
2. Send “Subject C + Body C + Attachment C”
3. Send “Subject A + Body A + Attachment A”
Cross match and send:
1. Send “Subject B + Body A + Attachment C”
2. Send “Subject C + Body B + Attachment A”
3. Send “Subject A + Body C + Attachment B”

13. Every Email Look Different Now

14. Tips
Method 1 & 2 can be used together to generate thousands of
different versions of emails.
With Content Spin, you are like a real human, manually writing
each individual email to your clients.
Your email service provider would increase your email
deliverability and overall reputation score.

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