9. A new way to interact
It provides a way for prospects to interact with your
company even though they may not be ready to buy right
now.
Gathers the key info
It gives you an opportunity to capture the prospect's
information and get permission to follow up.
Makes you the expert
It changes the psychology of the relationship, since the
prospect has come to you for information, advice, etc. (i.e.,
you are the expert).