YellowPages vs SEO - Secrets to Optimizing Your Advertising Budget

OPTIMIZE
Your Advertising
Budget
DECREASE your marketing costs
Increase your market visibility
How SEO helps puts you where
customers are actually looking,
at a fraction of the cost of
Phone Directory Advertising,
with better results.
Presented by:

© 2013 1st on the List Promotion | 888-262-6687
201-33119 South Fraser Way, Abbotsford BC V2S 2B1

Where do you search for a
business?

OR


How many times have you used the internet
to find a local business in the last 12 months?
Just 5% have not
used the internet to
find a business in the
last 12 months (down
from 15% in 2012).

37% of consumers used
the internet to find a
local business at least
one time per month.

More people are looking more frequently online to find
local businesses like yours.

Even Yellow Pages knows that
people aren‟t looking in their directories anymore …


This is why they added new online marketing services

(YPG360) - to help offset lost print ad revenue.


With a strong sales pitch and loyal paying customers
to buy their new services they have done fairly well.


But buyer beware …


YP‟s link to your website is a “no follow” which provides no
SEO value for your website.



They attract traffic to their own Yellowpages.ca where you
are listed with all of your competition.



You have to keep paying more to get ranked better in YP
online directory.



This means in order for a customer to find your website they
must first click on the „Yellow Pages‟ Listing in Google and
then find your name listed between all your competitors.


How visitors find your business with Yellow Pages:



Searcher enters their search



Searcher sees Yellow Pages

result and clicks on it.



Searcher see all your competition

and must find YOU.
© 2013 1st on the List Promotion | 888-262-6687 201-33119
South Fraser Way, Abbotsford BC V2S 2B1

How visitors find you online with SEO



Searcher enters their search



Your optimized website ranks

well and the searcher clicks to your
website.


Visitors are on your website and see
the information you want them to see.
NO competition!


Let’s compare the performance of
Yellow Pages to SEO …

VS


#1 – What sends more traffic to a website – Search or YP?
(An Insurance Broker Case Study)

318,406

Google Search

13,037

Bing Search

8,132

Yahoo Search

Yellowpages.ca

4,560

Canpages.ca

Only 1% of total website traffic
over the past 4 years came
from Yellowpages.ca!

1,402
-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Key Takeaway: Search traffic to their website accounts for 98% of their total
traffic (339,575 visitors) over the last 4 years.

#2 – What gets you more customers – YP or SEO?
(A Local Gutter Company Case Study)

Joe came to us looking for a more affordable option for advertising his
gutter services across the Lower Mainland. We tracked phone calls from
each source over a 3 month period:

Yellow Pages

SEO
Lower total cost.

Monthly Cost

$5000

$1000
Higher volume of
leads.

Phone Leads
over 3 months

113

Cost Per Lead

$132.74

376
Significantly lower
cost per lead!

$7.98

After seeing these examples are you
still confident in advertising with YP?
Are you paying for the convenience of the all-in-one

print, online, and mobile package … when we have seen:


YP sends searchers to their own page where all of your competitors
are listed.



YP accounts for as little as 1% of total site traffic.



YP generates fewer leads than SEO.



YP cost-per-lead is significantly greater.



YP has a higher total cost with escalating annual costs.

It is time to look for more affordable and cost-effective
online marketing methods, like SEO?


What does SEO do?
Search
Engines

Visitors
YOU

•Makes your website faster to access and
easier to understand, which essentially helps
your website rank.

•Makes your website more appealing to
online shoppers and ensures your website
has all of the answers they seek.

•Gives you the info you need to better target
your website performance and attract more
of the customers you want to reach.


Outcomes of SEO Over Time
For a fraction of your YP package, an
Optimization campaign can help you
build your market, target your sales, and
grow your business

Grow your business
through

Climb the
search engine
rankings.

Learn what
works
through
audit and
reports.

Develop a site
that attracts
motivated,
qualified
search traffic.

Get more
leads and
sales.

* Targeted pages
* Increased site
traffic.
* Top ranking


9 Months to freedom…

2. Changes

1.

Optimize
Website

(~3 months)

are Indexed
and Credited
to your
website
(~3 months)

3. Track your
traffic and
see your
rankings
improve
(~3+ months)

STOP
paying for Yellow Pages
once you start getting a
higher volume of lower
cost leads through your
own website with SEO.


How do we do this?
Site
Evaluation

• Gain a better understanding of what needs to happen
next with your website for proper optimization and user
experience.

Keyword
Research

• Know which phrases to use on your website and focus
optimization on attracting more qualified traffic and more
customers.

Google
Properties
Setup

• Track your website traffic, know how many visitors use the
website and how Google views your website.

Onsite
Optimization

Offsite
Reputation

• Helps website be found by your brand, products and
services, and in your city, plus, helps develop the
information your visitors need from you.

• Ensures visitors find your correct information no matter
where they look online which contributes to your rankings.

© 2013 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1

Want to learn more?
Call 888-262-6687
or email Cathy@1stonthelist.com


Additional Resources
Watch our SEO Videos:

http://www.1stonthelist.ca/searchengineoptimization/seo-videos/

Read our Blog:
http://www.1stonthelist.ca/articles/

Take our Instant Site Audit:
http://insites.1stonthelist.ca/


About 1st on the List
1st on the List is a full-service SEO committed to utilizing only ethical, industry accepted search
engine marketing best practices.
Founded 1997 (we‟re older than Google!) we are now recognized as a leading North American
SEO firm by TopSEOs Canada which identifies and ranks the best SEO companies in North
America. Currently 1st on the List is ranked #2 in Canada and #14 in the United States.

Serving clients locally, across Canada and throughout the United States, from small,
independent businesses to Fortune 500 companies we have the “right fit” SEO for your business,
whatever its size, industry or market.
Learn more about us at http://www.1stonthelist.ca/company/

Contact Us Today!
888-262-6687
Complete our form:

http://www.1stonthelist.ca/contact/

contact@1stonthelist.ca


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