With 2015 fast-approaching, retailers are preparing for a fresh start and an exciting new year—one that will bring the latest trends in digital retailing along with it. Since many stores are transitioning from the standard brick-and-mortar retail setting to that of an online marketplace, digital shopping is becoming commonplace. In this infographic, 1to1 Media analyzes those changes that retailers and consumers can expect to experience in the year to come.

1. Digital Retail Trends to Track
With 2015 fast-approaching, retailers are preparing for a fresh start and an exciting new year—one that will bring the
latest trends in digital retailing along with it. Since many stores are transitioning from the standard brick-and-mortar
retail setting to that of an online marketplace, digital shopping is becoming commonplace. In this infographic, 1to1
Media analyzes those changes that retailers and consumers can expect to experience in the year to come.
By Elizabeth Elliott and Lorri Cosentino
To find out more retail trends as well as the 2015 digital retail superstars, go to
“Digital Superstars 2015: Inside the Retail Strategies of Today's Online Leaders”
JANUARY 2015: DIGITAL RETAIL TRENDS
84% of store
visitors use their
digital devices
before or during
a shopping trip.
—PR Newswire
75% of retailers
believe that they
have an effective
employee training
program
—Retail Customer Experience
82% of retailers
have an app of
some sort.
—Retail Customer Experience
store
location
product
information
76% of retail
respondents say that
e-mail marketing is
what primarily drives
customer retention.
—eTail
A renewed
interest in
mobile
payment willarise in 2015,together with asignificant
increase in
mobile
commerce.
—Gartner
$40 billion
estimated
spending in
mobile
commerce sales.
—PR Newswire
22% of consumers
spend more as a result
of using digital, and just
over half of these
shoppers are spending
at least 25% more than
they had intended
—PR Newswire
55% of respondents are
increasing their investments in
social media, and the primary
social strategy is around brand
engagement. —eTail
Over the next 12-18
months, 68% of
retailers are planning to
invest in mobile
e-commerce
technology. —eTail