When marketers have the knowledge to evaluate customer insights, those facts and figures can be incorporated into strategies, campaigns, and further data analysis. This infographic examines the current state of marketing and the data analysis skill sets of marketers, as well as the resources and available technologies which help them to incorporate data into their customer analytics.

1. By Elizabeth Elliott and Lorri Cosentino
NOVEMBER:
MARKETING SCIENTIST
Anatomy of a Marketing Scientist
19% of modern data
analysts work in marketing.
Source: Aberdeen Group
20%
69%
58%
75%
Companies that invest in Big Data
outperform their competitors by
20% in every major metric.
Source: MarketingProfs
Insights-driven marketers are 69%
more likely to segment their
customer bases by client profit
margins, enabling differentiation of
marketing messages.
Source: Aberdeen Group
58% of
marketers are
using at least 9
social channels
to interact with
customers.
Source: Aberdeen Group
Marketers enjoy a 75% greater
year-over-year increase in
annual company revenue when
using web content, compared
to those without it.
Source: Aberdeen Group
Big
Data
Marketing Segmentation
Social
Channels
Web
Content
19%
When marketers have the knowledge to evaluate
customer insights, those facts and gures can be
incorporated into strategies, campaigns, and further
data analysis. This infographic examines the current
state of marketing and the data analysis skill sets of
marketers, as well as the resources and available
technologies which help them to incorporate data into
their customer analytics.
To read more insights about
The Science Behind Marketing, go to:
“Transforming Your Marketers Into
Data Scientists”