21. Blank
TEMPLATE
time for serious games?
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22. All of which can simplify
• Structured decision-making and
generate new insights.
– Rules, but often no winners
• Purposeful
– Definite outcome
• Time-bound
– By definition, a time boxed exercise
WHY DO THEY WORK?
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23. All of which can simplify
• Participatory decision-making and
generate new insights.
– Success depends on everyone
participating
• Egalitarian
– Everyone has an equal opportunity
to participate
WHY DO THEY WORK?
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25. • Gamification
– Foursquare, LinkedIn, Stack Overflow
– Tesco Clubcard
– Xbox Live, Ribbon Hero
• Serious Games
– Do work
– For serious customer insight
– Actionable insights and results
COMPARISON
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26. Open Explore Close
A B
GAME DESIGN
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27. Gamification Goal = provide ongoing motivation
Brainstorming Too unstructured
Simulation Goal = prediction
eLearning Only goal = training
Role-playing Close, but lots more prep needed
www.slideshare.net/TomGrantForr/serious-games-help-teams-solve-tough-problems-engage-customers-differently
SERIOUS GAMES AREN’T
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28. WHERE THEY COME FROM
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40. reflection…
Analysis is broken!
We don’t know what we don’t know
Insights always trump questionnaires
Requirements aren’t tech features
Serious Games are Serious Fun!