What’s the future of broadcast storytelling? How about online pre-roll? Is a hashtag effective? Why are the wrong metrics being prioritized? Is there a formula to viral success? Should we stop using the word viral all together? 22squared's EVP, Chief Creative Director John Stapleton and SVP, Director of Earned and Emerging Media Chris Tuff will address these topics and provide 10 techniques to improve your content and help you craft a less invasive path to your target consumers. - John Stapleton, EVP, Chief Creative Director, 22squared (@jstapleton) - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff) @22squared @AMAAtlanta (http://www.ama-atlanta.com) @AtlantaIMA (https://twitter.com/AtlantaIMA) #welcomeintruder

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WE BELIEVE THAT BRANDS CAN BE A
WELCOME INTRUDER INTO SOMEONE’S LIFE.

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INTRUDER

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HOW I FEELTOO
SKIP! SKIP!

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HIGH BRANDING
LOW BRANDING
PAID VIRAL NATURALLYVIRAL
WELCOME INTRUDERPRE-ROLL
THE INTERNET

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TECHNOLOGYADOPTION CURVES

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FOLLOWING
PRE-ROLLVIDEO TV

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MOBILE BANNERS ONLINE BANNERS
FOLLOWING

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FACEBOOK EMAILMARKETING
FOLLOWING

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FORMULAS FOR SUCCESS

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KINDLETHE FIRE
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SCALE EMOTION
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3CONTENT VERSATILITY

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ENGINEER VIRALITY
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RESPOND TO CONTENT
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BUY NATIVE
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GO BIG
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SMARTSEEDING
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DESIGN FOR THE MOMENT
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GETSNACKABLE
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THANKS!
@jstapleton
@christuff
@22squared
#welcomeintruder