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Digital Competitive Advantage for Marketers

Powered by 24/7 technology, Real Media Group brings together every
digital channel for the advertiser, while helping publishers monetize their
content and run every facet of their advertising operations more effectively.
Current Advertiser Challenges on Digital Marketing


         ROI / Pricing                                   Automation /
           Acquisition of
         quality audiences
                                                           bidding
         on premium sites                                Complexity takes
          and inventory at                              too much time and
              scale at                                        effort
         competitive prices
                                 One platform to
                                    strengthen
                              advertiser’s ability to
                              build brand loyalty or
                              hit activation metrics    Brand safety
            Insights
            Better cross                                    and
         platform targeting                             Transparency
           and audience                                 Daily accountability
               analysis                                  and transparency
                                                               issues



2
Publishers:
                  •   Offer broad premium inventory
                  •   Communicate directly with buyer
                  •   Plan for global reach
                  •   Improves back office workflow by
                      automating functions such
                      as invoicing/tracking/tagging



                 Agencies/Advertisers:
                  •   Select publisher/inventory
                  •   Set KPI benchmarks
                  •   Set pricing and price ceilings
    WPP Agency    •   Set accountability criteria


3
Engage customers with dynamic video creative and
create actionable Branded Content
 Video Pre-roll and in- banner video + creative options
 Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce
 Advanced targeting methods
 Robust reporting and data analysis across format, placement, and audience




4
Growing Digital Marketing Business Together


What we offer:
 Complete solution in Digital Media Planning and Buying
 Most advanced technology available
 Business Intelligence for driving insights
 Client specificsolution in Digital build brands, community, sales
          A Total solutions to
                                                                      A global Presence
               Media Planning
 Global presence with 18 offices




5

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WPP Open

  • 1. Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
  • 2. Current Advertiser Challenges on Digital Marketing ROI / Pricing Automation / Acquisition of quality audiences bidding on premium sites Complexity takes and inventory at too much time and scale at effort competitive prices One platform to strengthen advertiser’s ability to build brand loyalty or hit activation metrics Brand safety Insights Better cross and platform targeting Transparency and audience Daily accountability analysis and transparency issues 2
  • 3. Publishers: • Offer broad premium inventory • Communicate directly with buyer • Plan for global reach • Improves back office workflow by automating functions such as invoicing/tracking/tagging Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilings WPP Agency • Set accountability criteria 3
  • 4. Engage customers with dynamic video creative and create actionable Branded Content  Video Pre-roll and in- banner video + creative options  Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce  Advanced targeting methods  Robust reporting and data analysis across format, placement, and audience 4
  • 5. Growing Digital Marketing Business Together What we offer:  Complete solution in Digital Media Planning and Buying  Most advanced technology available  Business Intelligence for driving insights  Client specificsolution in Digital build brands, community, sales A Total solutions to A global Presence Media Planning  Global presence with 18 offices 5