Build Your Brand and Boost Revenue Through Social Media Marketing

by Celeste Gudas

www.24seventalent.com

One of the biggest trends
spotted at September’s
Mercedes Benz Fashion Week
in New York had little to do
with what was being presented
on the runway, but more with
how.


The Twitter-sphere and fashion blogs were abuzz with live moment-by-
moment Fashion Week updates, while streaming website feeds of designer
presentations and real time commenting on Facebook brought the live show
from New York to any mobile device or laptop near you.


Social Media ruled both the runways
and back-stage, democratizing what
was once Fashion’s most exclusive
affair by providing real-time access to
the masses. This heralds perhaps one
of the most exciting developments in
Fashion & Retail – the increasing
adoption of Social Media in the
Marketing mix.


Almost 70% of Online Shoppers Are Social Media Users
Social Media is not a flash in the Marketing pan, but rather a form of
communication and connectivity that’s here to stay, A recent Future of the
Internet study by the Pew Research Center stated that “experts believe Social
Media usage will grow with younger generations as they mature… and move
up the economic ladder”.


Today’s older generations are Social Media
enthusiasts too, with another Pew study
indicating that “social networking use among
internet users ages 50 and older nearly
doubled—from 22% in April 2009 to 42% in
May 2010”. And when it comes to Mobile
marketing, Pew predicts the “rise of an apps
culture”, with “some 35% of U.S. adults using
software applications or ‘apps’ on their
phones.”


Create Brand Fans and Drive Sales with Social Media
Social Media is proving to be a way for Fashion & Retail companies to evolve
online communications from a one-way “information push” to an active,
dynamic two-way dialogue with consumers. Social Media, when used correctly
and strategically, allows companies to connect more meaningfully with
customers online, inspire brand evangelism, and nurture shopper loyalty.
Active Social Media users are often progressive early adopters and key
influencers among their peers.

For retailers and designers, connecting “socially” with these faithful brand
followers will generate traffic in-store and online.
Unprecedented consumer engagement through Social Media not allows
customers to participate at the catwalk, but they are part of the virtual design
room and merchandising meeting, too.


From Ann Taylor Loft, to Lulu Lemon,
Burberry and Diane Von Furstenberg,
‘straight from the street’ consumer insight via
social networks is fueling innovation, product
development and strategic business
decisions.
Additionally, designers and retailers can “talk
back” with brand news faster than ever,
building meaningful connections with
consumers.


Specialized Talent Drives Social Marketing Success
While many big name retailers and designers have jumped on the Social Media
bandwagon, others are hesitating, overwhelmed and intimidated. To jumpstart
their effort, companies must access talent who not only understand the
medium and all its platforms technically, but can also quickly learn the
company business to develop a Social Media strategy that promotes the brand
credibly and passionately.


In addition to Strategists, Social Media teams include a variety of support
players for each step of the Social Marketing life cycle. It takes more than a
few people to manage the Facebook community, develop video content,
monitor and respond to Tweets, regularly tend to blogs, all the while
integrating with traditional Marketing programs that are running in tandem.


In an emerging practice area, there are so many candidates promoting
themselves as experienced thought leaders and Social Media gurus.
Companies need help vetting and filtering talent to identify those few with a
proven ability to increase followers, build brands, inspire loyalty, generate
revenue – in other words, deliver real results – by being “social”.


Partnering with a strategic recruiting partner to access all levels of specialized
talent is often a crucial first step on the path of Social Media mastery. In a
recruiting partner, companies should seek one who is connected across
industries, especially those that have been early adopters in Social Media, in
order to access experienced talent and fill roles that run the Social Media
gamut.


24 Seven is the leading expert in providing top talent to Fashion and Retail
companies, not only for traditional fashion design, production and retail
roles, but also strategic Marketing positions, including Social Media.


Through our Marketing, Interactive and Creative talent network across a
variety of industries, we have access to the best and brightest, proven
Social Media candidates to fill the following roles and more:

• Blog Editor • Mobile Apps Developer
• Digital Strategist • Online Video Producer
• Directors & Managers, • SEO Strategist
Social Media Marketing • Social Media Campaign Manager
• Facebook Community Manager • Social Media Community Manager
• Flash Designer • Social Media Marketing Analyst
• Interactive Content Copywriter • Web Analyst
• Interactive Content Manager • Web Designer
• Interactive Designer • Web Developer
• Interactive PR Specialist


Remember that any Social Media endeavor will only be as good as the talent
put in charge of leading it, so companies must choose a strategic recruiting
partner wisely. A hiring strategist who stays on top of Social Media trends can
predict where the market is moving and where the talent is.


Select a partner with ready access to prescreened, proven experts who are
highly motivated to make their next career move. By taking these critical steps,
companies will be well prepared to evolve their hiring strategy in step with
their increasing Social Media sophistication, the newest revenue generating
channel.


About The Author
Celeste Gudas is a leading authority on workforce strategy for creative-driven
companies. A distinguished entrepreneur and recruiting industry innovator,
Ms. Gudas has grown 24 Seven from a single New York office to 9 US locations
and internationally to London and Canada, and has expanded the industries
the firm serves.
Today 24 Seven is the go-to talent source supporting the world’s top teams in
Fashion, Retail, Advertising, Marketing, Design, Interactive/Digital, Media,
Beauty, CPG and Entertainment. A certified Women’s Business Enterprise by
the Women’s Business Enterprise National Council, 24 Seven is also a recipient
of the prestigious Ernst & Young Entrepreneur of the Year Award.


Connecting Top Brands with Top Talent. Every Day.

120 Wooster Street, Fourth Floor
New York, NY 10012
UNITED STATES
Phone: 212-966-4426
General Inquries: newyork@24seventalent.com
Resume Submissions: candidates@24seveninc.com


Build Your Brand and Boost Revenue Through Social Media Marketing

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Build Your Brand and Boost Revenue Through Social Media Marketing