Introductory presentation of 24symbols

2. 24s = cloud + social + freemium
24symbols is a platform to read eBooks on
the Internet, with your friends and based
on a subscription model

3. On the cloud

4. Social

5. Freemium Business Model
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%
Affiliation: we redirect traffic to your e-commerce site
or wherever you sell your printed books Goal 2%

6. Income model
Publisher’s
Income
70% Total Income Publisher's
Pages Read
Total Pages Read
= x
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.

7. Free / Premium
Time
Users
Delayed subscription
(test the service & engage)
Free
Premium
Conversion
Rate

8. time/conversion rate
Price/page
Growth
Profit threshold
Consolidation
Price per page

9. Product milestones
Q2 2011
Web version
Q3 2011 Q4 2011
App iPad HTML5
1.0 Launched 1.0 Launched 1.0 Launched

10. Traffic milestones
2011 Q1 Q2 Q3 Q4
Users 10,000 25,000 37,500 50,000
iPad Apps - - 15,000 30,000
Facebook
Fans
10,000 25,000 25,000 25,000
Twitter
Fans
1,500 3,000 3,500 4,000
Pages 120,000 350,000 550,000 800,000
Books 500 1,500 2,750 4,500

11. Catalog

12. Yourusers
24symbolsCloud
andSocialReader
Yourcontent
And now… 24s as a service

13. Press Coverage

14. Thanks
info@24symbols.com
@24symbols
www,24symbols,com