5. Freemium
■ Free: ability to read ebooks, free and with non-intrusive
ads
■ Premium: ability to read ebooks, ad-free, even without
Internet connection. Price by subscription
■ Affiliation: we redirect traffic to your site or wherever
you sell your printed books
7. 1. Control
Real Time Statistics
No Downloads
Flexibility (catalog)
No Exclusivity
8.
9.
10.
11. International
Markets
SEO
Virality
Recommendations
2. Marketing
12. 3. Income
Additional income
(direct + related to
potential losses due to
piracy)
Proved business model
Additional print sales
(due to discoverability
and impulse purchase)
14. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
70% Total Income Publisher's
Publisher’s = x
Income Pages Read
Total Pages Read
18. It’s happening now
■ Open access from June 30th
• Web, iPad
• Number of active beta users: 50,000+
• Number of pages read: 1,000,000+
■ Christmas
• iPhone, Android, …
• +20,000 books
• -> 100,000 users
19. Number of Users
120000
HTML5 App (estimate)
iPad App
100000
Open Beta
80000
Closed beta (invite
only)
60000 London Book Fair
40000
# USERS
20000
0
Visits in Netherlands: #7 worldwide, #3 in Europe after
Spain and UK (appr. 5% of visits)