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Præsentation la 27e region
- 1. Working user-centered in the public sector Christian Bason, Innovation Manager Runa Sabroe, Project Manager
- 2. Agenda About MindLab Value How we work Case
- 3. The Challenge How can we meet citizen’s expectations for ever-better public policies and services with ever-fewer resources?
- 4. CREATING A NEW FUTURE INFORMING ABOUT THE PRESENT STATE MANY FEW Quantitative surveys Co-creation workshops Crowdsourcing Qualitative (ethnographic) research New modes of citizen involvement
- 7. How the ministries use us 1. Project partners 2. Good advice 3. Competence development 4. Presentations
- 8. Value Understanding the ”real” problem Solutions that work Risk-free experiments Creating empathy Platform for cross-ministerial collaboration Platform for co-creation
- 9. How we work
- 10. Out in the world!
- 11. Workshops
- 13. Case
- 14. Networking to kick-start growth entrepreneurs Case
- 15. Shared Goal
- 16. “ If I should take an advisor seriously, then he has to know, like really know, what it means to be entrepreneur. It doesn’t work if it is a 9-5 employee with his lunchbox. I don’t need theoretical knowledge but someone who can give me straight tips because he has tried it himself ”
- 17. Methods
- 18. Mobile Probes
- 19. Prototypes
- 20. Co-creation
- 21. www.mind-lab.dk
Notes de l'éditeur
- 1 Manager 5 Project managers 3 Industrial PhDs Students/ interns/ secretary
- Ad2: Husk at det også indebærer at finde ud af, hvad der kan få en borger/ virksomhed til at ændre adfærd Ad4: I det offentliges nulfejlskultur kan innovation være at flytte grænserne for, hvad der kan gennemføres. Empati kan bidrage til at flytte denne grænse
- The storyboard method is borrowed from the world of movies. In this process a scene is depicted in comic-book (sketch) form before the film crew rolls the cameras. As in movie production, where the director can try out different angles and perspectives, when public services are being developed a storyboard can be used to visualize several different solutions before any of them are finalized. With the help of the storyboard a variety of scenarios can be played out. In a scenario the new activity or public service is depicted in use as realistically as possible. Specifying the proposed solution in detail gives a good impression of whether it will work in practice, including its effectiveness with the target group.
- Challange: Entrepreneurs play an important part in sustaining the Danish economy. It is especially growth entrepreneurs who quickly create employment and high turnover. The high growth entrepreneurs don´t use the offers from the public sector. That is why MindLab visited a range of Denmark’s best entrepreneurs to understand how government initiatives might be designed to help more growth entrepreneurs develop their businesses.
- First of all we wanted them to find a shared goal for the project. When we started they had 3 projects in one: 1)They wanted to help the danish companies to become global 2)They wanted to help the very best to become even better 3) they wanted to create more high growth entrepeneauers
- Found out that it could be a potential to help them help themself. ”I don´t need theoretical knowledge, but someone who can give me tips.. The gowernment should provide the platform and match the right people in a network. And help the potential growth entrepeneurs getting in contact with the experienced ones.
- Helped us to extend the time we had together with the entrapeneauers. They should tell us about their ”growth journeys”- think back several years. Daily questions on the mobilphone helped them recall they memories and getting clooser to the daily life as an entrepaneur. EX: Capture the next you meet making it easyer to be an entrepreneur”
- Prototypes of the future initiatives made the thoughts very concrete. In MindLab we focused on two platforms to help the entrepeneuers help them self: networking and a match of a potential growth entrepeneur and a mentor
- Co-creation was important throughput the entire project. We had a very close relationship with the officials through the project did the analysis together Learning about the users (observation of interviews) Prototyping co-creation of the initiativs together with the entrepreneuers. Primary results: Tenders are invited for initiative targeted growth entrepreneurs A comprehensive catalogue of ideas,