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Similaire à Music 4.5: Brand Discovery - Shazam
Similaire à Music 4.5: Brand Discovery - Shazam (20)
Music 4.5: Brand Discovery - Shazam
- 1. SHAZAM FOR TV OVERVIEW
Will Mills
will.mills@shazamteam.com
@will_mills_
© Copyright 2010 Shazam Entertainment Ltd. 1 // Strictly Confidential
- 2. Everyone is Doing It!
Shazam Is the 4th Most
Downloaded App Of All Time
In 200 countries in 30
languages
We just exceeded 150 Million
Users
Still growing at 1.3 Million
more each week
© Copyright 2010 Shazam Entertainment Ltd. 2 // Strictly Confidential
- 3. Usage & Growth Continue to Accelerate
• Shazamer’s have tagged 2.5 Billion times
since the iPhone launched
• 1.5 Billion are in the last 12 months
• Our users are tagging over 4MM
songs a day (10% STR)
• Resulting in over
$120 Million in music
sales per year
© Copyright 2010 Shazam Entertainment Ltd. 3 // Strictly Confidential
- 4. Broad Cross Section of Consumers
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
35% have a HHI of $100K or more
53% have children living in the household
© Copyright 2010 Shazam Entertainment Ltd. Source: *Internal Data - May, **comScore Feb 2011 4 // Strictly Confidential
- 5. Amplify your TV campaigns with
Shazam
© Copyright 2010 Shazam Entertainment Ltd. 5 // Strictly Confidential
- 6. Why Is Mobile The Platform For Interactive TV?
Mobile is We are trained No fighting over Inherently
already at scale to multi-task the remote Portable
© Copyright 2010 Shazam Entertainment Ltd. 6 // Strictly Confidential
- 7. SFTV Offers Immediate Engagement With TV
At Scale
Shazam enables its Consumers are brought Content can link to
150 Million users to to a customized and the mobile web or an
interact with TV in highly engaging integrated rich media
one click, Today! experience experience
© Copyright 2010 Shazam Entertainment Ltd. 7 // Strictly Confidential
- 8. Amazing Success Stories Already
• 27% of consumers that
Shazamed Old Navy commercials
went shopping from their couch
• Another campaign saw a 80% of
consumers engaging after they
Shazamed their commercial
• One of our customers saw 20%
more traffic to their mobile
microsite [only accessible within
Shazam] than their PC web site
• To date there have been
Hundreds of Thousands of
Social interactions with SFTV
campaigns
© Copyright 2010 Shazam Entertainment Ltd. 8 // Strictly Confidential
- 9. Video Demonstrations
Get Your Phones Ready
© Copyright 2010 Shazam Entertainment Ltd. 9 // Strictly Confidential
- 13. Lil Wayne – How To Love (Shazam Version)
© Copyright 2010 Shazam Entertainment Ltd. 13 // Strictly Confidential
- 16. Rich Ad Unit
© Copyright 2010 Shazam Entertainment Ltd. 16 // Strictly Confidential
Notes de l'éditeur
- Well mobile is finally here. Interactive TV simply doesn't’t have the scale.Multitasking3 feet away.
