Conquer CAD Focus Day 1

C.A.D. Certification Training: Day 1 1

Mission Statement

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Conquer Entertainment is a turn-key solution for an artist or
their team to open, own, and successfully operate an
independent label for the purpose of creating music, branding
artists, building a music career, and generating income.

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The Current Music Industry

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Distribution Merchandising Touring Services Mentor To Assist
Opportunities Opportunities Opportunities (websites/graphics) in Career Growth

iTunes BandCamp ReverbNation ReverbNation No One!

TuneCore TopSpin BandCamp

CD Baby Audiolife TopSpin

ReverbNation

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Typical Artist Career Options…

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•Take profit from artist all
•Help artist get around (360)
promotion, marketing,
and career services •Sign artists to multiple album
deals
•Help artist build a career
•Recoupable advances
& a success story
•No guarantee of promotion,
•Pays artists royalties marketing, or career services
access

•100% Creative Control

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Artist goes GOLD = 500,000 units sold

9.1 cents per song (statutory royalty)

If album has 10 songs - $1 per album

For that same album…

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Label gets $9 per album

Let’s say…

Label spends a recoupable $600,000
(low end number) for:

• Advances
• Marketing
• Promotions
• Production
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After Sales…

Artist portion = $500,000

The label recoups from that $600,000

Artist NEW portion = - $100,000

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Meanwhile…

The Label has profited $4,500,000

PLUS recouped $500,000!

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Similar Scenario:

Artist goes GOLD = 500,000 units sold

Label spends $100,000 up front

Label pays:
• Producer royalties
• Manager percentage
• Etc

Artist gets paid LAST and LEAST
(whatever is left) 12

Artists USED to be OK with this scenario:

They received money from:
• Merch
• Touring
• Licensing, etc.

However…360 deals take a piece of
everything!

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360 Deals Are:

The main contract offered to artists
when they are “signed”

Key Components to 360 Deals:

•Label takes a piece of everything in the
artist’s career:
-Acting as a “pseudo-manager”

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•Artist gets musical •Artist is the manager,
freedom producer, promoter, etc.

•Artist creates their own •Need lots of connections,
success story know-how, and money

•Artist keeps monies •Can be mentally and
made from music and physically exhausting
merchandise sales

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The UnLabelIs…

A program an artist can participate in that
gives them an online label with training,
tools, and support where they can build,
manage and grow their music careers and
stay independent

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Conquer Entertainment
Basic Education

• What’s A CAD

– Definition

– Role

– CAD Candidates

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 A Certified Artist Developer (C.A.D.) is an individual who is a Market
America Unfranchise Owner that has met the minimum qualifying
requirements, and:

• Attended and passed our two day certification training

• Have previously completed their NDT & B5 trainings

• Are current on their transfer buying and UFMS

• Each C.A.D. will be required to sign and abide by the Mutual
Agreement between themselves and each new ULO.

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Example of an ideal C.A.D:

• Someone that has:

– A strong desire to build artist’s career

– Previous experience In the music industry

– A true PASSION for working with artists

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Basic Education

• Becoming A CAD
– Benefits

– Goals & Goal Statement

– Developing A CAD Plan Of Action

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1. Ability to sell UnLabels

2. Turn UnLabels into UnFranchise Owners (for extra profit)

3. New Customers

4. Increased portal traffic

5. New Prospects

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 Prospect, Recruit & sponsor 10 or more quality artists

 Help artists create a marketing plan based on their music career
goals (Mentor)

 Promote Artist to everyone you know, viral channels and current
UnFranchise team because :

 We receive 100% of 100% of the artist volume - which will inspire
organizational involvement

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 By helping artist to convert fans into consumers they will
be automatically learning the Basic 5 and by default will
have created a “Go Now” distributor.

• Sponsor more C.A.D.’s that you will meet through you new
ULO. ( A very high Percentage of Distributors were first
customers)

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Code Of Ethics
Standard of Conduct
1. Always dress professionally

2. Associate with Independent Distributors that are striving to
attain higher levels of excellence.

3. Conquer Certified Artist Developers must attend Conquer
Touring System (CTS) and artist-supported NMTSS events at
least once (1) a month, and bring an ULO and/or CAD prospect.

*Published CTS and NMTSS events are to be open to the public and
all independent distributors.

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Code Of Ethics
Standard of Conduct

4. Report any unauthorized reproduction of sales materials and the
sale or use of any unapproved Market America/Conquer
Entertainment literature or generic sales aids.

5. Never disparge or complain about other Certified Artist
Developers or UnLabel Owners (ULOs) to anyone.

If there is a complaint, put it in writing and either FAX or MAIL your
grievances to the Director of Training for Conquer
Entertainment, April Benson.

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Code Of Ethics
Standard of Conduct

6. When in public, your conduct should always be above and
beyond reproach. You are a representative of Market America
& Conquer Entertainment.

7. No Conquer Certified Artist Developers should ever engage in
any deceptive or unethical recruiting, business-building, or
marketing practices.

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Code Of Ethics
Standard of Conduct
8. Conquer Certified Artist Developers shall exercise great measure
to ensure that no statements, promises, or testimonials are
made which are misleading to prospective Independent
UnFranchise owners, or the general public.

9. No Conquer Certified Artist Developer shall ever knowingly
make statements which misrepresent the accuracy of any
Independent UnFranchise owners financial earning potential.

10. Conquer Certified Artist Developers should always demonstrate
any ULO lessons or procedures that they were taught to ensure
duplication.

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Code Of Ethics
Standard of Conduct
11. It is imperative that every effort is made to represent the
policies, procedures, methods, and marketing practices, as
defined in Market America’s Career Manual.

THIS BUSINESS PROMOTES COMMUNITY, NOT COMPETITION!

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Developing A C.A.D.
Action Plan

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• How many artists will you prospect in the
next 1-3 months
– Names & Contact Information

• How many shows will you have to attend to
find those artists?

• How many ULOs would you like to convert to
UFOs by end of the year?

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• How many industry events will you attend in
the next 1-3 months?
– South By South West
– CMJ
– Make Music NY

• How many hours will you spend online
researching artists, your local music scene, etc.?

• How many hours will you spend offline
researching artists, local music scene, etc.?

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• What MA products will you introduce to
your future ULOs?

• Which existing or new preferred
customers will you introduce your ULOs
to?

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Basic Education
ULOs

– What’s An Artist?

– What’s An UnLabel Owner?

– Requirements

– Benefits

– Goals & Goal Statement

– Developing Brand Image

– Developing Marketing Plan
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UnLabel Candidates

•Any artist, musician, or music business professional that:

–Serious about their music career
–Chooses to be self-endorsed
–Just need tools and a little training on how to build their career
to an independent success
–Wants to be educated on how to build their career with
Conquer

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Responsibilities to ULOs
You Sign On

1. Review UnLabel Handbook on marketing, branding and
promoting strategies

2. Create a marketing strategy to:
– Grow ULO fanbase with customers, music fans, and friends you have

– Promote social networking sites and official websites of the ULO

– Build ULO brand through promotion and marketing through Conquer
Entertainment’s tools, Touring system, and online promotion

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• Must be Personally Sponsored by a Certified Artist Developer
(C.A.D.) and sign a mutual agreement between the Artist and
Distributor.

Prerequisites:
 Must have at least 1 professionally recorded song – or 4 demo
songs

 Must have performed at least 1 time at a live venue to an
audience of 10-20 people, acceptable documentation includes
video, photos, and/or a performance resume

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 Must have and submit:
 Official artist social networking sites – Facebook fan page,
MySpace, Twitter OR have standard press kit /EPK.(electronic
press kit)

 If submitting SN sites, in order to qualify, one of the sites
submitted must carry a fan base of 500 fans or more.

.

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 ULO receives a BDC

 Artist have massive fanbases and are willing to share with them what
they are excited about.

 Belief - Artists believe in their music!

 One-To-One marketing familiarity

 Great fan to consumer conversion ratio. Its like having a celebrity
endorsement!

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Interactive Artist Profile Page: This page will allow artist to
connect with fans across the globe as well as instantly convert
them from fan to consumer.

Custom URL for ease of tracking and greater viral promotion
Social network hub
Tour and Event calendar
 Funding Feature (like sell-a-band) – coming soon
 Music & Merchandise store (artist & MA brand merchandise)
- – coming soon
Easy share widgets - – coming soon
 Administrative Login

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Certified Artist Developer: Unique to this company, Conquer
Entertainment provides our Unlabel Artists with a Certified
Artist Developer.

The role of our Certified Artist developer is to coach and mentor
the new ULO as to how to effectively achieve their music goals
through our Unlabel System.

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Paid Street Team: The creation of a solid street team(serious fan
base) is a vital part of an Artist’s success. Through Market America’s
existing “Paid To Shop” program every fan will receive up to 50%
CashBack on eligible purchases as well as ½% CashBack on any of
their referrals purchasing for as long as they are purchasing through
their branded MA webportals.

(20% for widgets needs to be defined via Loren)

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Fan Creation:

Unlabel artist have a unique opportunity to market themselves
to our millions of pre-existing consumers who already purchase
from Conquer Entertainment and Market America.

COMING SOON TO CONQUER – We will offer a
recommendation tool that will allow consumers to listen to
mainstream music while easing into the indie artist experience
based on what they already like and not force feeding them
artists!

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Fan Creation:

Allows us to match “Fan to Music and Music to Fan”.
Potential fans will no longer have to scour the internet in search
of your music, rather it will be recommended to them based on
their preferences.

Sold out corporate events where select artists will have a
chance to showcase their talent.

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Conquer Service Providers: Conquer is providing Independent
Artists with a true marketing & branding experience where they
will have access to many top local service providers at our
Exclusive ULO Rates.

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Not all service providers will be in your area and rates may
vary based on the tier of service provider you choose.

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Touring: With Conquers ULO Program , Artists can join
Conquers tour circuit as well as integrate their external tour
locations.

We will also provide a tour recommendation tool that will help
our artist to schedule tour locations more effectively based on
the Geo-Targeting of consumers who have downloaded their
music or purchased their merchandise.

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Conquer will launch nationally and use the same system as the
NMTSS.

The Touring system will be very similar to NMTSS in terms of
rules and regulations, but will differ in venues in-line with the
music industry

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Conquer Rewards: Conquer Rewards are a virtual currency
that is applied to a sale of an artists music and merchandise.

This creative financing rewards artist for doing the result
producing activities necessary to be successful as an Unlabel
Owner and allows them to redeem for the services necessary to
create more music product and further their Image and Brand
without having to come out of pocket.

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How They’re Accumulated –

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Obtaining CR Points

If more CR points are needed to purchase services,

1. Grow ULO Career

2. Promote ULO BRAND!

3. Sell ULO Music/merchandise

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Merchandising System:
With our complete merchandising system ULO owner can very
easily create merchandise and have it available for purchase
without the traditional hassles like warehousing, shipping and
large order requirements traditionally required to make a profit.

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Merchandising System:

e-commerce capable

order fulfillment included

no warehousing required

ships direct to consumer from warehouse

Great retail profit and BV potential

 Low min order requirements

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Price:

$15 a month (first three months up front)

•35 song upload pack included

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Cost: 99Cents Breakdown

Artist .58 cents

CAD .05 cents

BV .25

CR .05

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Below is an example of profit potential for an Unlabel Artist.

These numbers reflect a
Basic T-shirt order per shirt with a minimum order quantity of 25

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Profit margin may vary based on type of merchandise
being purchased, order quantity and additional
customizations.

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• Touring

• Retail Profit from Lifestyle Merchandising

• This number varies based on particular product that is sold
within the MA structure and carries additional incentives
for commissions through the MPCP.

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• ½ percent Referral Cashback on all referred
fans purchasing through our webportal.

• Participation in the MPCP

Unlabel artists can leverage up to $156,000 in
commissions through proper implementation
of our Unlabel business model.

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ULO Goals & Goal Statement

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Your ULO’s WHY?
• Why do they do music? What’s their drive?

• Do they have a big picture of their career? If
so, what is it?

• Are they actively working to become a
successful musician?

• How much time will they commit to growing
their music career with you and Conquer?

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Goal Breakdown
• Short Term (next 3-6 months)

• Long Term (next 12-24 months)

Next:, break down into
• Monthly
• Weekly
• Daily

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Step 1: Identify ULO Goals & Needs

• What are the needs & current demands of your music
career?

• How much ongoing income do you want to make?

• What do you envision as “success”?

– Money?
– Number One Record?
– Millions of fans?
– A show every week?

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Step 1: Identify ULO Goals & Needs

• After you write down your goals, you should
know:

– What you have in your career currently (& where you
want to go):
• Music sales
• Fans
• Performances
• Merchandise/Promotion
• Services

– Overall goal or desire

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Step 2: Breakdown Goals

• Yearly
• Monthly
• Weekly
• Daily

• To achieve overall goal

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EXAMPLE:

• Your ULO wants to make:
– $1,000 in profit in MERCH
– Generate an income of $10,000 profit
– Perform 50 shows
• In the next year (12 months)

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1. Divide yearly amount by 52 (for the amount of
weeks in a year)
GOAL YEARLY WEEKLY

Merch Sales $1,000 $19.2

Annual Income $10,000 $192

Shows 50 1

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2. Determine how much merch per weekly show
you would have to sell to reach your merch (and
income) goal

If ULO purchases shirt for $7
• Retail:$15
• Profit of $8

• $1000 / 8 = 125 shirts total
• 125 shirts = 2.4 shirts per week (or show)
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Factors To Consider

• Venue size
• Average Audience
• Venue outside of Conquer vs Conquer
showcases

WHY?
Conquer showcases rotate genres bi-weekly or
weekly

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Step 3: Adjust & Control

3. Work with ULO to:

• Schedule the right shows
• Promote music and merch sales
• Reach THEIR GOAL!

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Goals Review

• Short Term (next 3-6 months)

• Long Term (next 12-24 months)

Next:, break down into
• Monthly
• Weekly
• Daily

• Tasks that need to be achieved to reach “OVERALL
GOAL”

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Products & Services

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UnLabel Handbook
What it is – UnLabel owner’s guide to Conquer and ULO
implementation in their career.

Why use it – To understand how to effectively use UnLabel package
and properly promote, brand, perform, and market UnLabel owners
through Conquer Entertainment and the music industry.

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UnLabel Services
What it is – Quality, industry services that are available for
purchase from UnLabel owners using their Conquer reward points.

Why use it – To understand what services to purchase that will
further the ULOs career and match their brand perfectly.

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UnLabel Services

Separated into three tiers:

A: Professional Level

B: Semi-Pro Level

C: Novice Level

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UnLabel Services – Music Production

This service is used to obtain a pre-produced song for use
with songwriting and recording.

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UnLabel Services – Recording

This service is used to record vocals, instruments, overdubs
(re-recording tracks), and full song construction.

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UnLabel Services – Mixing/Mastering

These services are used to further tweak or refine the
audio and make it sound crystal clear and radio-ready.

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UnLabel Services – Video Production

This service is used to create professional music videos,
video promos, and capture live performances.

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UnLabel Services – Photography

This service is used for candid photo shoots, live photo
shoots, press/media shoots, and press kit photos.

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UnLabel Services – Graphic Design

This service is used for creation and modification of logos,
performance flyers, and album/single covers.

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UnLabel Services – Website Design

This service is used for creation and modification of official
websites and promotional sites.

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UnLabel Services – The Process

Grady Spivey – Head of Services Division

Once a Service Provider applies:

1. Evaluates product quality
a. Only HIGHEST quality of services are accepted
2. Looks at the resume (if accepted)
a. Who they’ve worked with
b. What they’ve done
3. Determines Tier
a. “A”, “B”, or “C”
4. Matches “Service Provider” to “ULO Brand”
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•$4.99 for 10 extra song uploads

•$7.99 for 20 extra song uploads

•$12.99 for 35 extra song uploads & 1CR point

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Promo Packages
(coming soon)
What it is – Promotional packages designed to promote the ULO to
the fullest through use of Conquer Charts, banner ads, and MP3
player ads.

Why use it – ULO can use to get more CR points, promotion for their
brand, and traffic to their ULO page

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Promo Packages
(coming soon)
5 packages:

•$25 – “Boost Package”

•$50 – “Mini-Campaign”

•$100 – “Buzz Campaign”

•$200 – “Official Campaign”

•$500 – “Ultimate Campaign”

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“Boost” Package
(coming soon)
$25 Boost Package (2CR):

•ULO’s genre & brand featured on front page of Conquer ONE TIME

•Gives ULO instant credibility

•Option to jump into the TOP 100 of Conquer Charts

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“Mini” Campaign
(coming soon)
$50 Mini-Campaign (5CR):

•2 promoted songs on Conquer Entertainment.com

•2 BONUS TRACKS

•4 day TOTAL FEATURED PROMOTION

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“Buzz” Campaign
(coming soon)
$100 Buzz-Campaign (15CR):


•3 BONUS TRACKS

•1 week BANNER AD featured throughout Conquer
Entertainment.com

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Banner Adincludes:

•Promo Picture

•Logo

•Promotion of:
–Merchandise

–Single

–Profile Page

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“Official” Campaign
(coming soon)
$200 Official Campaign (35CR):

•5 BONUS TRACKS

•2 week Banner Ad featured throughout Conquer Entertainment.com

•2 weeks of MP3 player promotional ads

•Downloadable banner for fans/street team/ULO to share and
promote further

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“Ultimate” Campaign
(coming soon)
$500 Ultimate Campaign (100CR):

•6 BONUS TRACKS

•1 month Banner Ad featured throughout Conquer Entertainment.com

•1 month of MP3 player promotional ads

•One spotlight feature on Conquer’sFront Page

•PRIME SPOT on TOP 20 of Conquer Charts

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Prospecting, Recruiting &
Sponsoring ULO’s

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Basic Education

• Recruiting ULOs

– Locating & Approaching

– Prospecting, Recruiting, & Sponsoring
• Talking In Themes

– Base 10/7 Strong

– Follow Up & Duplication

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Two Types:
EMERGING ARTIST ESTABLISHED ARTIST
Spends most of their time… Spends most of their time…

Getting exposure via press/media Performing shows and on tour

Setting up opportunities for Recording their next release (to go on
themselves (and/or bands) and tour with)
connections

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Artist Qualification Checklist

Using the qualification checklist

Rating system:
1. Unacceptable
2. Good
3. Near-Perfect
4. Perfect

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Using the qualification checklist

Music Sound Quality Category:

1. Unacceptable– song can barely be made out (Recording)
2. Good– song Is noticeably recorded “live” – all at
once(Recording) or song needs mixing, but sounds professional

3. Near Perfect - song sounds mixed, but needs professional
mastering
4. Perfect– song sounds great and radio-ready
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Brand & Image Category:

1. Unacceptable– Brand image does not match “sound”
2. Good– Brand direction established, but still needs to be
matched better or Brand is established, but need to define
sound
3. Near Perfect– Brand and sound established, but needs better
direction
4. Perfect– Brand, image, and sound are cohesive and match

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1. “UnAcceptable” EXAMPLE: Today’s HIP HOP Star

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1. PERFECT EXAMPLE: Today’s HIP HOP Star

Soulja Boy Tell Em

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Fanbase Category:

1. UnAcceptable– Fans on SN sites are <50
2. Good– Fans on SN sites are <200
3. Near Perfect - Fans on SN sites are <500
4. Perfect – Fans on SN sites are 2,000>

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Fanbase Category:

DO YOUR RESEARCH!

Google the artist’s name + “keywords”:

 Fans
 Press
 Videos

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Fanbase Category:

Find EXACT amount of fans by:

 Checking social site fan and friend “count”

 Checking people at shows that are there to see them

 Checking out their merchandise table (if applicable)

 Checking fan interaction and activity on SN sites
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Career Initiative Category: Live/Performing

1. Unacceptable– artist takes no initiative in career
1. EX. – On phone and talking to friends after show, or disappears
2. Good– artist takes some initiative
1. EX. – Talks to some fans, but “disappears” soon after (OR)
artist demonstrates mediocre amount of initiative
2. EX – Takes pictures and talks to fans before/after shows
3. Near perfect – artist demonstrates good initiative
1. EX – Takes pictures, signs autographs, talks to fans
4. Perfect– artist demonstrates great initiative
1. EX – Takes pictures, signs autographs, hand-selling merch, promoting social
and personal sites
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Career Initiative Category: Online

1. Unacceptable– artist takes no initiative in career
1. EX. – Doesn’t update social sites at all
2. Good– artist takes some initiative
1. EX. – Updates status, adds friends, and check messages every other month
2. (0r) – artist demonstrates mediocre amount of initiative
EX – – Updates status, adds friends, and check messages monthly
3. Near perfect – artist demonstrates good initiative
1. EX – – Updates status, adds friends, and check messages weekly
4. Perfect– artist demonstrates great initiative
1. EX – – Updates status, adds friends, and check messages daily/regularly
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Locating Artists
Two ways:

• TYPING •WALKING

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Locating Artists
Typing Route:

• Search independent musician pages on:
– Facebook
– Twitter
– Google

• Search for your favorite genre or sound and see results

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Locating Artists
Walking Route:

• Find out local music scene/spot

• Mark your calendar with locations &showtimes at best music
spots in your area

• Make it a date every week to seek out talent you like

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Locating Artists
When you have 2-5 acts you like, develop relationship by:

• RESEARCHING THE ARTIST BEFORE APPROACHING

• Congratulating them on a good set

• Purchasing a merch item from their merch table

• Finding out where they are playing next

• Going on social networks and viewing recent updates

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Approaching Artists
Talking in Music Themes:

• Complete Control
• UnLabel (Services)
• Recording
• Distribution
• Merchandising
• Touring
• Promotion/Marketing
• Time Leveraging
• Fan Leveraging
• ULO Vs Traditional Labels
• Two minute Commercial

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“What Is It?” Answer…

MISSION STATEMENT

Conquer Entertainment is a turn-key solution for an artist or their team to
open, own, and successfully operate an independent label for the purpose of
creating music, branding artists, building a music career, andgenerating
income.

• Simply put, it’s an alternative to the major and independent label option that allows
you to achieve the same levels of success with half the hard work!

• *Can connect themes = always flowing/become fluent in CE

• Don’t re-invent the wheel, just re-invent your thinking!

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Approaching Artists

• Artist Asks:

What’s your company do?

How’d you get involved?

• Response: Two-Minute Commercial

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Two-Minute Commercial

• I decided to become a Certified artist developer for CE because…
• What motivated you?
• EX> I saw how the industry treats artists and I wanted to make a difference.
So, I took the certification training and am now seeking out artists to help
mentor.
• EX> I saw the opportunity that artists like yourself need access to, and I
wanted to learn as much as I could to help the artists I am passionate about.
• EX.> I wanted to teach artists like yourself how they can build their music
career without the help of a label. So many artists feel that labels are
necessary to succeed in the music business, and that just isn’t the case
anymore.

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Approaching Artists

• Artist Asks:

What can your company offer me that other labels can’t?

Why should I choose to build my music career with your company?

• Response: Complete Control Theme and/orUnLabel Themes

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Complete Control

• The UnLabel package my partner company offers took all of the downfalls of
the recording industry operations(such as control, 360 deals, lack of
payment) and kept the positive (mass promotion, touring &merch options,
distribution).

• With the UnLabel system, an artist (such as yourself) has COMPLETE control
over your career. YOU CHOOSE where you want to record your music, when
your record will be released, what you wear and say, anything and
everything! With this control, you’re able to get the success you desire
YOUR WAY!

• Is this something you would like to learn more about?

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ULO vs. Traditional Model

• What makes Conquer’sUnLabel so different from anything else out there is
that we give the artist quality services, tools and training necessary to
become successful, while still maintaining their creative control and
freedom! Other recording companies contract you to a multi-album deal,
offer you limited control, and take most of your hard-earned royalties. We
do the exact opposite! We basically kept the positives and got rid of the
negatives.

• With the UnLabel package, you aren’t bound to any contract, you keep all of
your musical rights, and there are multiple opportunities to make extra
ongoing income!


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UnLabel Services
• My partner company, Conquer Entertainment, has certified me to look for
quality talent (like yourself) and educate them on our UnLabel program.
Unlike traditional recording options, the UnLabel gives the artist the tools
and training they need to get ahead, all the creative control they could ask
for, and no contracts to sign!

• The artist gets all the services, shows, and tools they need to succeed.
There’s even a certified artist developer such as myself who helps the artists
transition into UnLabel owners.


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Approaching Artists

• Artist Asks:

Do you offer studio time?

Can I record an album with your company?

• Response: Recording Theme

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Recording
• I know there’s a lot of options out there and methods to record your demos
and make them quality products. With my partner company’s UnLabel
package, an artist (such as yourself) can choose where to record, who to use
as an engineer, and when you want to get booked.

• With the UnLabel package, you basically accrue what are called Conquer
Rewards to purchase any of the UnLabel services available - offering
endless opportunities for growth in your career!


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Approaching Artists

• Artist Asks:

Can I distribute my music through your company?

How will my music get to the masses?

• Response: Distribution Theme

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Distribution

• As you probably already know, digital downloads are pretty much the main
source of music sales and promotion for an artist. My partner company,
Conquer Entertainment, makes it easier for artists to get online distribution
by using online tools, as well as the most powerful form of promotion -
WORD-OF-MOUTH.

• Conquer partnered with an internet and network marketing company
called Market America, who has access to over 180,000 entrepreneurs that
do nothing but talk about what they love to use and share it with others. By
creating this partnership, it allows for all of MAs people to at least know
who you are, and if they enjoy your music, they will promote it to their
customers and friends.


121

Approaching Artists

• Artist Asks:

Do you offer merchandise?

How will it get to my fans? Do I have to ship it myself?

• Response: Merchandising Theme

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Merchandising

I know how difficult it is to find the right merch company that offers excellent
quality, at a good quantity, for a good price. What my company has done is
take the headache out of the merch process by allowing you to order and
design as little as 30 shirts, purchase it, and shipping and online ordering is
easily managed. When one of your fans orders a merch item, you get
compensated immediately.


123

Approaching Artists

• Artist Asks:

Can I go on tour with your company?

Do I have to have a booking agent?

• Response: Touring Theme

124

Touring

• Touring can be a challenge for any artist. That’s why with the UnLabel
program, Conquer Entertainment gives you the tools to sets up the shows
and events, and all you have to worry about is putting on a great
performance! You can enter in venue details (like show times, ticket price,
location and date of event). There are also Conquer events set up all across
the country, various times per month, and only feature like-genre artists,
that you can incorporate into your tour.

• Does this sound like something you’d like to learn more about?

125

Approaching Artists

• Artist Asks:

How will I be promoted and marketed?

What do you provide for promoting my online sites and music?

• Response: Promotion/Marketing Theme

126

Promotion/Marketing

• As you know, promotion and marketing are two of the biggest pieces in your
career. It takes a lot of know-how, connections and funds to put on a great
promotional plan and campaign. The company I’m partnered with, Conquer
Entertainment, takes away some of that challenge by giving artists (such as
yourself) an “online community” where they can promote social links, latest
videos, pictures, shows and more all from one personal URL. They can even
promote their link through our distribution partner, Market America’s sites
and networking tools.

• Does this sound like something you’d like to learn more about?

127

Approaching Artists

• Artist Asks:

Can I do this part time?

• Response: Time Leveraging Theme

128

Time Leveraging

• Funding your music career can be a challenge – but my company offers the
BEST solution available! The UnLabel package that I offer lets artists
leverage their time and build their music career either on a part-time or full-
time basis. So, if you’re working two or three jobs, you can concentrate on
generating multiple streams of income, and build your career as you see fit.

• The UnLabel package also allows artists to leverage their fanbase to earn an
extra income.


129

Approaching Artists

BY THE END OF THE CONVO:

YOU should have a good idea of:

• Who the artist is
• What their current plans are for their music/career
• Contact Info (phone, email, facebook, twitter, website, or all)
• Next upcoming show in your area

130

Approaching Artists
BY THE END OF THE CONVO:

THE ARTIST should have:

• A good impression of you
• An idea of what you do
• Some form of contact info (for follow up appointment)

DON’T SET APPOINTMENTS AT SHOWS!

131

Follow Up With Artist
After A Few Days…

Send a follow up email to check artist’s interest level:

EXAMPLE:

Hey (use name if you know it, If not then use act name)! We met the other
night at (whatever venue they performed at). I was just seeing when you
were in town next. I wanted to get together and show you about my
company I was telling you about. Give me a call (or message) back when
you can! Look forward to it! Thanks!

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Sponsoring Artists

SIGN UP PROCESS Through getConquer:

1. Log into getConqerthrough your personal URL
(www.getconquer.com/usa-portalname)

2. Select “Join As Artist” button

3. Watch the short video explaining Conquer 3.0 platform

4. Have prospective ULO complete the “Artist Inquiry Form”

133

Developing An ULO

134

Developing An ULO Marketing Plan

MARKETING PLAN

135


Branding

Why is it important?

136


Branding
1. Identifies an artist’s personality

2. Successfully matches a “style” to a particular artist’s
“sound”

3. Makes that artist easily identifiable if done right

137


Branding
1. Identifies an artist’s personality
(NOTE: The following information was taken from the book, “The Rockstar In You”, by John
Battaglia Jr.)

• What “thing” about you makes you unique and successful?
• How do others view you?
• What would you consider your “signature style”?

138


What’s A “Signature Style“?

What makes that artist UNIQUE!

• ACDC
• JIMI HENDRIX
• MANSON
• GAGA

139

Branding With Conquer

1. Use ULO Artist Profile

2. Upload songs, pictures, videos on a regular basis

3. Provide a unique sound and style for target
demographic

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Branding An Artist

1. Find out the artist’s “personality” and “song style”

2. How would you define the artists “sound”?

3. Ask yourself:
1. Does this artist sound like they look?

141

Name: Stefani

Goal: To Be Pop Star

Sound: Catchy Pop

Talents: Singing, dancing, playing
piano

142

Do this fit the image of a pop star?

NO

What about this image can you use to
build the right brand?

HAIRSTYLE

Why?

The length and style can be used in
various ways and reflect “fun” and
“exotic” look
144

What about this image can you get
rid of?

CLOTHING

Why?

It does not fit an image of today’s pop
star. More of a 70s vibe!

145

Does this “sound/style” match their
“look”?

Based on the sound sample, YES

Does it match the “look” of a pop
star?

NO. POP stars have qualities of:
•eye-catching makeup
• exotic hairstyles
• Unique and distinct “look”

146

Name: Lady GaGa

Style:Theatrical, Outlandish,
Dramatic

Sound: Catchy Dance Pop

Talents: Singing/Songwriting,
dancing, playing piano

150

Do this fit the image of a pop star?

YES

What about this image can you use to
build the right brand?

Everything! THIS is a PERFECT
representation of a POP star today

151

What about this image can you get
rid of?

NOTHING! This image perfectly
captures the image and style of
Stefani the POP star (a.k.a. LADY
GAGA)

152

Does this “sound/style” match their
“look”?

YES

Does it match the “look” of a pop
star?

YES! It has all of the qualities:
•eye-catching makeup
• outlandish hairstyles
• DISTINCT “look”

153

•Hairstyle/Color

•Makeup

•Sound and Style

It’s still the same PERSON, just a different
SIDE – her BRAND IMAGE

155

1. Define your ULO’s “look” and “sound”
•Ask yourself: DO THE TWO MATCH?

2. If YES – Move to Next Step

If NO – Talk to ULO about words that define
their personality and unique style

156

ASK QUESTIONS!!
EX: Artist is an urban hip hop rapper

• What three adjectives that describe you
best:?
• EX: aggressive, courageous, strong

• What “style” do you feel most comfortable?
• EX: loose clothing, urban wear

157

MATCH THE “LOOK (a.k.a. BRAND)”
WITH THE “WORDS (a.k.a. IMAGE)”

EXAMPLE DESCRIBED:
Rapper EMINEM

158

3. Does “Brand Image” match their sound?
• If YES – GREAT! You’re ready to
develop a MARKETING PLAN!

• If NOT:

• Seek out pre-produced music using the
MUSIC PRODUCTION service
• Save up CR points to purchase instrumental
• Have ULO write lyrics, or have ULO or
ULOs manager work with a songwriter

159

Remember: SIGNATURE STYLE

What can your artist do to create a “staple”
and a “true brand” that their fans can relate
them to?

160

EXAMPLE:

Justin Bieber – “Hand Heart”

• Uses to express love for his
fans

• A part of his concerts

• Image is “nice guy”

161

EXAMPLE:
This created “BELIEBERS”:

• Core fanbase of Justin Bieber

164

EXAMPLE (“BELIEBERS”:

165

EXAMPLE:

Justin Bieber –

• Justin picks a girl from the
crowd

• Sings an entire song (One Less
Lonely Girl)

• Gives them flowers at the end

166

EXAMPLE:

Lady Gaga – “Monster Claw”

• Uses to communicate love to
her fans

• In the “Bad Romance” music
video

• Calls fans “little monsters”

• Gives her fans a “show”
168

Lady Gaga gives back to her
fans!

171

HOW TO PROMOTE AND MARKET AN ULO:

1. Create a “buzz” by:

A. Identifying your target demographic & market

B. Creating and handing out merchandise such as:

Flyers
Exclusive merchandise
Stickers

C. Develop a Street team

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Target Market Examples
WHAT AUDIENCE DO YOU THINK OF WHEN YOU SEE THESE
ARTISTS?

173

•WOMEN

•Late 30’s to early 50’s

•Suburban setting

174

ARTISTS?

175

•YOUNG WOMEN/TEENS

•Early Teens to Early 20’s

•Suburban/Urban setting
176

ARTISTS?

177

•MEN

•Early 20’s to Mid 40s

•Suburban setting
178

HOW TO IDENTIFY A TARGET MARKET

1. Take the artist’s “brand” and match it to the audience that fits it
best by:

• Promoting at local venues
• One to One promotion
• Promotion at local stores (music related)

179


2. TEST MARKET your artist’s brand in the local demographic

• Promoting Conquer URL where music is uploaded
• One 2 One marketing – Having music for sample on an MP3
player
• Prospect fans at similar artist/genre local shows

180


3. Calculate overall response:
• If most peopleenjoyed what they heard, then you have your
target demographic!
• If most peopledidn’t enjoy what they heard, then you have to
tweak the demographic slightly

• EX: Playing “Lady Gaga” at a “Classic Rock” Concert – might not
be the right audience
• Playing “Lady Gaga” at a “pop” Concert – perfect demographic

DO WHAT MAKES THE MOST SENSE ACCORDING TO THE “SOUND”
and “STYLE”!

181

Promotion & Marketing


182

Promotion

1. Identifies fans for that artist BRAND

2. Successfully matches a “fan” to a particular artist’s
“sound”

3. Helps that artist gain mass appeal and listeners/fans

183

Marketing

1. Creates the artist BRAND in various ways

2. Another form of promotion for the artist using:
– Online
– Performances
– One To One/Word Of Mouth
– MA Resources

184

PROMOTE AND MARKET WITH CONQUER

1. Promote ULO Artist Profile on social sites

2. Promote recent uploads and blog posts on social sites
and at showcases

3. Perform weekly or monthly to grow fan base and
potential customers

185

Promote & Market Your ULO “Brand”

Create A “One Sheet”

This is a one-page explanation of your ULOs brand,
accomplishments, target market, marketing efforts, and any
other info to entice press to give your ULO coverage.

186

“One Sheet” Example

187

Street Promo:

1. Research local retail and music stores
2. Design flyers, samplers, and/or special small merch to
place at stores
1. i.e. stickers, “single” sampler, flyers
3. Record all stores that accepted your ULOs brand to be
promoted there
4. Find similar stores and do promo campaign there

188


189


CADs have a special advantage:

•Preferred customers already established
•Thousands of people promoting via word-of-mouth
•Experience in promotion and network marketing from
UnFranchise®

190

Street Teams:

• What are they?
– Passionate fans of a particular artist
– Buy, share, and promote artist’s music &merch
– As small as 5 (local)
– As big as hundreds or thousands (national)

• Help artists generate a local “buzz”

191

Street Team Example:

KISS Army = Fans of the band KISS

• Paint their faces for shows

• Add to their “brand”

• Core fans of KISS

192


193


194

Street Teams:

• How and why they’re created?
– One to one
– Accomplish artist’s street team goals
– Can work to achieve one “common goal”
– Can work on specific tasks

195


196


197

IF ARTIST HAS STREET TEAM:

• USE IT TO PROMOTE LOCALLY!
– At similar artist/genre shows playing that week (or
in upcoming weeks)
– At music retail stores
– At Mom N Pop Shops supporting local talent
– At similar venues to artist’s brand image

198

Online Promo:

1. Research local e-zines, music reviewers, local
press, and “tastemakers” to review artist’s
material
2. Distribute “one sheet” to press options
3. Continue research until you get responses

199

When You Get Responses:
1. Say THANK YOU
2. Get details about press
A) i.e. If interview, get location, time, date and interview length &
list of questions (if applicable)
B) If reviews, get release date and link
3. Notify your ULO as to what topics will be talked about
4. Follow up with press on any changes or further details
and confirm until scheduled.

200

EX:

Hello NAME. Thanks for getting back to me! I would love to
schedule this (press option), and please write back with
details such as location, time, date, etc. Look forward to
hearing back from you!

YOUR NAME
TITLE: Artist Developer

201


Services


202

Services

1. Identifies what the artist needs to further their career
and reach their goals

2. Allows the ULO to grow career independently

3. Helps that artist brand to be a professionally
represented image

203

Services With Conquer

1. Recommend to ULO based on career needs and status

2. Find what providers work for that ULO

3. Accrue CR points for the chosen service ULO needs

204

ULO & Fan Retailing

205

90% of an artist’s income comes from 10% of their fanbase

206

Converting FAN to CUSTOMER

• WHY?
– Cashback on purchases through the portal
– ½ Cashbackon referral purchases
– Can buy exactly what the artist uses
– Build collective buying power

207

Converting FAN to CUSTOMER

• HOW?
– Utilize lifestyle merchandising
– Promote portal & products to fans
– Utilize collective buying power

208

Lifestyle Merchandising

• What is it?
– Sharing what products ULO uses to fans
– ULO buying from themselves and sharing it with
fans

209

ULO Business Development Centers

216

ULO BDC:
• Unique to the Conquer Entertainment® UnLabel Program
• Qualifications:
– If ULO is partnership, corporation, or other business organization,
ULO must submitto MA all documentation detailing all of the
following:

• Trustees
• Partners
• Stockholders
• Officers
• Directors in business
• Social Security Number
• Business interest

217

ULO BDC::
• Operations (Non-Distributor):
– ULO’scannot assign BV or IBV
– ULO’s cannot sponsor Distributors or other ULO’s
– Representatives of ULO do not have to attend any
training classes
– No annual renewal

218

ULO BDC:
– Upon acceptance by MA of signed Terms and
conditions, ULO able to:
• Receive weekly and monthly commissions
• No additional subscription fee
• No initial order requirements

219

ULO BDC:
– All ULO Compensation Plan administration
performed by ULO-sponsoring CAD
– Virtual account established for crediting accrued
retail profit and commissions
– ULO is unable to log into an UnFranchise Business
Account
– Sponsoring CAD will have access to UFMS
• Responsible for managing the ULO’s fans (Preferred
Customers)

220

ULO BDC:
– ULO assigned SHOP.COM and GETCONQUER.COM
web portals
– Name chosen by ULO
– BV and IBV from orders placed on the ULO’s
webportal
• Auto assigned in rotation between two centers
– Left & Right

• ULO-sponsoring CAD cannot place BV or IBV
directly into the ULO’s BDCs
221

ULO BDC:
• Weekly Commissions:
– Generated by accumulated BV and IBV in ULO’s
BDC’s
– BV and IBV payouts and bonuses issued with same
criteria as in the MPCP
– ULO may receive Weekly Commisions up to $3000
per weekly cycle
• i.e. $1500 from BV, $1500 from IBV

222

Base 10/7 Strong With Conquer

7 Steps To Building
ULO’s, CAD’s, and New Customers

223


224


1. Establish base foundation of > 10 ULOs

2. Each ULO services > 10 PCs (Fans) who purchase minimum
10 BV/Month

3. 10 ULOs x 10 Fans = 100

4. 100 fans purchasing > 10BV/month = 1000 BV

225


5. CAD needs to activate by personally sponsoring 1 qualified
CAD on their left and 1 CAD on their right

6. Each new CAD needs to duplicate by establishing B10
foundation of ULOs having each of them service base of 10
PCs (Fans)

7. Duplicate above with 3 CADs on left and 3 CADs on right,
with B10/7S average CAD generate from themselves and
organization

226


TOTAL=7350 BV/month

3675 BV on right - and - 3675 BV onleft

227


228

www.conquerentertainment.com

/conquerent @conquerent /conquermusic
230

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