1. Affiliate meetup - 5 March 2012
Dorin Boerescu

2. “Half the money I spend on advertising
is wasted; the trouble is I don't know
which half”.
John Wannamaker

3. Affiliate marketing
• A form of online marketing where you pay (or get paid) only for results,
not for awareness or traffic received/sent.
- Advertisers (mostly online shops) pay only for the results (sales or
leads)
- Affiliates (online marketing savvy, publishers, bloggers, SEO&SEM
specialists) are paid for each valid sale or lead generated by sending
targeted traffic.

4. Traffic, sales (money)
Affiliates
Publishers, bloggers
Advertisers Internet users,
(Online online buyers
shops)
Commissions (money)

5. Affiliate network – third party
• Tracking, development, tools
• Attract new advertisers and affiliates
• Dedicated events, knowledge share through various
channels (blog, newsletter etc.)
• Stands in between advertisers and affiliates for all
financial and legal matters (one to many relationships
with both sides)
• Marketing, communication, training, best practices

9. How to get better results as an advertiser
• Increase your overall conversion rate
• Give positive (and accurate) feedback to affiliates
• Know your best performing affiliates and incentives them
• Increase your overall conversion rate
• Use all available tools – banner, product feeds, widgets

11. What do advertisers get from affiliate
marketing (beside conversions)
• Free marketing & sales research
• Affiliates test on THEIR OWN RISK, TIME & BUDGET
various sales channels and techniques (landing pages,
banners, call to action etc.)
• PPC campaigns at their best effectiveness
• Affiliate portfolio – proper managed, this can make a huge
difference between competitors in the long run

12. Affiliate marketing=> the most efficient
channel for conversion (cost per
conversion, cost per sale)
Check your costs per sale in AdWords, in
display advertising, in all other
advertising channels, and compare it to
your cost per sale in affiliate marketing.

13. What are the key factors for success in affiliate marketing?
• Conversion rate
• Conversion rate
• Conversion rate
• Fast processing for affiliates applications and commissions,
high approval rate
• Short payment term
• Quick feedback
• Conversion rate
• Conversion rate
• Conversion rate
• Commission amount (fixed fee or percentage)

14. No matter how big the commission,
affiliates won’t promote
campaigns with low conversion
rates, small target groups.
Big mainstream brands, high
volumes, medium low prices.
Learn every day
http://www.amnavigator.com/blog/2010/01/31/online-guide-to-affiliate-marketing/

15. How can you earn more money as an affiliate
• Research is the king – Google Trends, Analytics, 2Leva
• Always be testing - advertisers, tools, tactics
• Keep and develop only the best performing
• Choose a niche based on its potential, not on your passion
• Analyze the target, the buying behavior, the advertisers
• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads, etc.
• Become an online marketing expert!
• http://www.abestweb.com/
• http://www.affiliates4u.com/forums/

16. .bg “laptop” search trends 2006-2011

17. . bg “refrigerator” search trends
2006-2011

18. number of online sales - distributed by
hours (2011)

19. • Generate CONVERSIONS by sending relevant traffic.
• Use banners in the FIRST PLACE to see what products
are your users interested in, but after that:
• Build dedicated projects for affiliate marketing:
• Virtual malls
• Price search engines
• Daily deals agregators
• Cashback projects
• OR send PPC targeted traffic (AdWords, Facebook)

20. Buying decision process
Awareness/advertising/PR
Affiliate marketing
http://tutor2u.net/business/marketing/buying_decision_process.asp

21. Thank you
Dorin Boerescu - CEO 2Parale & 2Leva
dorin.boerescu@2parale.ro
Twitter.com/boerescu
Linkedin.com/dorinboerescu