My Talk on "Mobile UX Practices" for Design Day, Bangalore

1. Mobile is all about
getting a job done
in the fastest and
sexiest possible way
Sanjay Raval
Sr. Mobile UX Designer, Yodlee
19 Apr, 2014

2. WHY IT MATTERS?
§ - Small Screen
• - Difficult to type
• - On the Go
• - Out side Interruption
• - Battery Life
• - Processing Power
• - Data transfer and Pricing
• - Hard to Multi-task
• - Attention is partial

3. HOW TO DEAL?
§ 1) Less is More
§ 2) Designing for Thumb
§ 3) Be really awesome at One Thing
§ 4) Clear Communication
§ 5) Smart use of Gestures
§ 6) Think Beyond Style Guide

4. 1 LESS IS MORE

5. 1 LESS IS MORE
§ - Focus on most important features and content
§ - Only one action or max two actions
§ - One task at a time

6. 2
DESIGNING FOR
THUMB

7. 2 DESIGNING FOR THUMB
§ In a study, it has found that about 75% of people's
interactions with a smartphone were managed with a
thumb.
§ So when it comes to designing for mobile, it makes
sense to follow the thumb.
§ Thumb is better than finger

8. 3
BE REALLY
AWESOME
AT ONE THING

9. 3 BE REALLY AWESOME AT
ONE THING
§ Instead of trying be to perfect at everything.
§ Focus on one core feature of the product and
§ Make It Awesome

10. 4
CLEAR
COMMUNICTION

11. 4 CLEAR COMMUNICATION
- Good color contrast
- Bigger fonts
- Use of icons
- Infographics
- Clear Feedback

12. 5
SMART USE OF
GESTURES

13. 5 SMART USE OF
GESTURES
- Gestures are quicker,
§ - Provides comfortable experience for hand since a
large area of the screen is used for a function.

14. 6
THINK BEYOND
STYLE GUIDE

15. 6 THINK BEYOND
STYLE GUIDE
Following style guide is good to bring consistency and
taking care of the user conventions.
But following them blindingly is not something good.
If we have a better way, we must try and do.
Good is an envy of the best

16. EXAMPLES & QA

17. NOT SO GOOD
iPhone Alarm App
1
What is not so good:
1) Thumb Friendliness

18. 1 GOOD
Rise Alarm App

19. NOT SO GOOD
Any.do (To Do App)
2

20. NOT SO GOOD
Any.do (To Do App)
2
What is not so good:
1) Entering Task Name
2) Selecting Date and Time
3) Color Contrast
4) Thumb Friendliness

21. 2 GOOD
Fast Remind

22. 2 GOOD
Fast Remind

23. GOOD2
Current Design Improvised Design

24. NOT SO GOOD
Music App (iPhone native app)
3
What is not so good:
1) User has to tap on bottom tabs
to change view

25. 3 GOOD
Beat
What is good:
1) Just swipe the finger to change view

26. AWESOME APPS

27. CAM ME
Selfies App
1
What is so good:
CamMe helps users take
selfies from up to 16 feet
away - without having to
touch their device.
To take a selfie, users
simply raise their hand
and make a fist, which
triggers a three-second
shutter timer.

28. Sanjay Raval