The Crail Food Festival has grown significantly over the past 5 years in attendance, participants, and economic impact on the local community. Based on visitor and producer feedback from 2014, the 2015 plans include expanding the number of participating producers and food-related activities, improving accessibility and facilities, increasing promotion through social media and public relations, and establishing a Scottish Charitable Incorporated Organisation to further support the goals and viability of the festival going forward. The budget has been increased to accommodate these growth plans while continuing to rely on funding from local and national sponsors.

1. 2014 Outcomes – 2015 Plans

2. Welcome to Crail Food Festival
• We’re planning our 5th
Crail Food Festival
Year Attendance Participants
2011 2,150 18
2012 2,450 24
2013 4,150 26
2014 4,986 58
2015 (est.) 5,500 70

3. Highlights 2014

4. Visitor Economic Impact 2014

5. Visitors’ Perspective
• 32% of visitors were staying overnight as part
of their trip to Crail Food Festival
• 81% of visitors travelled by car
• 27% of visitors from outwith Fife said CFF was
the only reason for visiting the area
• 92% of visitors rated their experiences as good
or very good

6. Visitors and Producers
Visitors best bits
• Atmosphere
• Discovering new food &
producers
• Variety of activities on offer
Traders Best bits
• Atmosphere
• Exposure to genuinely
interested customers
• A busy and varied event
Visitors suggestions for
improvement
Traders suggestions for
improvement
• Better & more info eg maps
• Better disabled / parking
facilities
• More bins
• Better communication/
advance info
• More space for traders
• More bins

7. Budget 2015
INCOME 2014 2015
Fife Council Strategic
Investment Fund
1,640 5,000
Fife Council Local Area
Budget
5,000 2,500
Think Local 4,750 -
Awards For All 5,000
Event Scotland 5,000 9,750
Scottish Community
Fund
- 1,500
Sponsorship - 500
Ticket Sales 9,769 11,500
Crail Food Festival funds 2,000
Bar & Donations 2,970 3,400
TOTALS 29,129 41,150
EXPENDITURE 2014 2015
Admin 1,650 3,600
Facility/Venue 1,040 3,290
Other Production Costs
(Plant, Equip, Crew, Security
etc)
7,045 11,415
Health & Safety 360 860
Entertainment /Artistic
Programme (fees and costs)
6,025 10,725
Hospitality - 200
Communication (Radios etc) - 180
Ticket Production - 150
Advertising 4,705 4,805
Design Fees & Print
Production
400 500
Direct Mail / Distribution /
Display
- -
Internet(S) 1,800 4,150
Market Research - 500
TOTALS 23,025 40,625

8. Planning 2015

9. Collaborations 2015
• SAC Consulting
• Event Scotland
• Visit Scotland
• Fife Council
• SRUC Elmwood
• Schools
• Crail Businesses
• Community Groups
• Crail Residents

10. Crail Town Hall
Crail Community
Hall
Crail Kirk Hall
Crail Legion Hall
Crail Harbour
2015 – Opportunities

11. 2015 Opportunities for Producers

12. Public Relations
• PR – storytelling
– Press releases
– Photo opportunities
– Relevant media: food, travel,
local, events, news
– Advertising vs editorial –
editorial trusted
• Impact
– 2014: 32 items of coverage
reaching 9,307,493 readers
/listeners. Included radio
coverage on Radio Scotland,
Kingdom FM and Tay FM;
glossy magazines like The List,
Scots Magazine and Coast
and strong local press
coverage.

13. Social Media Support
• Website features
• Newsletter (~ 600)
• Local Bloggers
• Facebook page 1,150+
• Twitter 3,600 +
• Pinterest 250 +
• Instagram
• Google+
• Flickr

14. Social Media – over to you!
• Mini social media
guides (via Website)
• Businesses who
want to be featured
• Producers run
competitions?
• Succession plan for
future years

15. SCIO for Crail Food Festival
• Scottish Charitable Incorporated Organisation
1. To encourage the increased use of locally sourced food and drink
produce.
2. To encourage the support of local food and drink producers,
contributing to the viability of food businesses based in Fife.
3. To encourage healthy eating through the use of local products.
4. To provide skills and knowledge to use local produce in
homemade meals.
5. To raise awareness of Crail as a visitor destination
6. To attract visitors to Crail out with the traditional holiday period.
7. To enhance Fife’s event calendar, adding to the promotion of Fife
and Crail as a food tourism destination.