The Crail Food Festival in 2012 utilized various social media platforms like Facebook, Twitter, Flickr, YouTube and Wordpress to promote and share information about the festival. [1] Facebook was an effective platform, growing from 402 followers at the launch to over 550 followers by November with a potential reach of nearly 141,000 people. [2] The festival is looking for volunteers to help with social media activities like uploading photos, making videos and sharing information for the 2013 festival.

1. Crail Food Festival 2012
Telling the World via Social Media
Examples and Interactions

2. How did we share?
• Website on Wordpress
• Facebook
• Twitter
• Flickr
• YouTube
• Storify
• Twylah (based on Twitter)
• See presentation for more

3. Some outcomes - Website
We got coverage on BBC Kitchen Café
and our website stats shot up!
686 views on our busiest day

4. Facebook at Launch Night 2012
At April launch for 2012 Festival
We had 402 followers on Facebook
With a potential to reach over
91,000 people

5. Facebook Now
In November 2012 we have
Over 550 Facebook followers
With almost 141,000 friends!

6. Facebook Now (2)
We post a variety of
content on Facebook and
try to encourage
interaction and sharing

7. Facebook - Fun

8. Facebook - Fun

9. Twitter – Sharing!

10. Twitter – Namedropping!

11. Twitter – people sharing!

12. Twitter – feedback!

13. Twitter - Feedback

14. Facebook – Thank you!

15. Facebook – Ideas!

16. Facebook - Feedback

17. Twitter – Potential Participants

18. Twitter - Questions

19. Crail

20. Crail – more

21. How can you help
Crail Food Festival 2013?
• We are looking for volunteers to
– Upload photographs
– Make Videos
– Write about food
– Share information with friends
– Be active on Facebook
– Share via Twitter
– Positive image of Crail

22. Need to know more?
Susan McNaughton
Social Media Manager
Helping Festivals and Events with
Digital Sharing
http://www.susanmcnaughton.com
@SusanMcNaughton