Brand creation strategies are often needlessly complex and mysterious to business owners. The simple truth, according to 2 Ten LLC, is that a sustainable brand is built on the qualities that come naturally to you and are valued by your clients.

1. Marketing Strategies for Small Businesses:
Building a Sustainable Brand

2. 2 Ten’s Perspective
• A strong brand is comprised of:
–50% of what you are
–50% of what your market wants
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3. What You Are: Brand Foundation
• Sustainable brands build on organic
strengths
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4. What You Are: Brand Foundation
• Examples of brands built on organic
strengths:
–Virgin Airlines
–Mayo Clinic
–The Bolshoi Ballet
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5. What Your Market Wants
• Everyone who interacts with a client
is a brand ambassador.
• Empower them to ask
questions…solicit input….identify
needs.
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6. What Your Market Wants
• Questions:
–What are your objectives?
–How can we help you even more?
–How can we improve?
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7. 2 Ten, LLC: Expert, Cost-Effective
Marketing Services
• Content
–Website, blog, newsletters, press
releases, brochures, white papers,
social media
–Surveys
–Search engine optimization
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8. 2 Ten, LLC
Professional Marketing Services
Jared Byer
Principal, 2 Ten, LLC
jared@2tenllc.com
913.980.0028
@2tenllc
www.2tenllc.com
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