The document provides an overview of using social media for multifamily real estate. It discusses how 53% of online content about companies comes from outside sources and that social media allows a more level playing field by giving companies a direct voice and connection to clients and customers. It asks questions about identifying audiences, where they are online, why they would talk about the company, how social media advances business objectives, and if engaging customers is worthwhile. The document provides trends in social media and ideas to use it for customer service, building brand buzz and referrals, monitoring reputation, and broadening online presence. It suggests starting with claiming a Google Place, creating a Facebook page, using analytics, and commenting on blogs. The overall message is that a

1. Backchannel: #HAAAces
Mike Whaling, 30 Lines
Building Community:
Social Media for Multifamily
www.flickr.com/photos/b2tse/2786377432/

2. “53% of the content users read about
a company online comes from sources
other than that company’s website.”
>> International Social Media Research, Universal McCann

3. www.flickr.com/photos/urbanelife/3183422847
“Social media” is people
having conversations ... online.

4. TheConversationPrism.com
A set of communication tools

5. >> It levels the playing field
by giving you a voice.
>> It gives you a direct connection
to your clients.
>> It gives your clients a direct
connection to each other.

6. Answer these questions ...
>> Who are our audiences?
>> Where are they online?
>> Why would they talk about us?
>> How does this advance business
objectives?
>> Is it worth our time to talk to our
customers?

7. What are the trends?
>> Social interaction
>> Personalized experiences
>> Real-time, real-place information
>> Everyone is a publisher

8. Steal these ideas
>> Be the neighborhood concierge
>> Customer service & FAQs
>> Build brand buzz & referrals
>> Leave a record for prospects to see
>> Monitor & protect your reputation
>> Build a broad online presence (SEO)
>> Streamline communications

9. Be the DJ

11. Customer service & FAQs
www.flickr.com/photos/cardopoli/219069323/

12. Build buzz & referrals

13. Let others do the talking

14. Leave a trail for others to see

15. Claim your place
www.flickr.com/photos/cardopoli/219069323/

16. Monitor your reputation

17. How does a broad online
presence help?

20. Build a broad presence
www.flickr.com/photos/cardopoli/219069323/

21. A personalized experience
www.flickr.com/photos/cardopoli/219069323/

22. Broaden your reach
>> Facebook >> Photo sharing (Flickr, Instagram)
>> Twitter >> Video sharing (YouTube, Vimeo)
>> Blogs >> Live streaming (Ustream)
>> E-newsletters >> Discussion boards and forums
>> LinkedIn >> Group texting (GroupMe)
>> Niche social networks
>> Location-based services (Yelp, Foursquare, Gowalla)

23. Streamline communications
From Library of Congress on Flickr

24. Where to start?
>> Claim Google Place
>> Create a Facebook Page
>> Install Google Analytics
>> Search Google/Twitter for keywords
>> Add “Share” buttons to your website
>> Comment on a local/industry blog

25. One tool of many.
www.flickr.com/photos/tashland/259178493

26. How can we complement this
with social media?

27. Itʼs not about you.

28. Know what success looks like.

29. Tools and resources?

30. 30lin.es/links

31. #AptChat
twitter.com/aptchat

32. Look at the whole picture.
>> Your brand is how people perceive you.
What other say about you is more
important than ever before.
>> Like it or not, people talk about your
company. Participating helps you control
the message.

33. Text my30 to 88000

34. Mike Whaling
614.859.5030
mike@30lines.com
30lines.com
twitter.com/30lines
facebook.com/30lines

35. Letʼs talk.