Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.
4. In 1999, 37% of buyers searched for a home online. In
2009, that number was up to 90%.
~ National Association of Realtors
5. “Over 90% of search engine users either find what
they are looking for, revise their search or give up
within the first three pages of results.”
~ Search Engine User Behavior Study, iProspect
6. “53% of the content a user reads about a company
online comes from sources other than that company’s
website.”
~ International Social Media Research, Universal McCann
7. Consider two things:
•How are prospects finding you
online?
•Are they taking the desired action
when they get there?