4. How do we get prospects
to our website?
@30lines // #wccbus
5. Build Your Online Presence
Website & Blog
Social / PR Email Advertising
Local Listings Rich MediaReviews
@30lines // #wccbus
6. via Moz
How does each piece of our
presence help tell our story
at each step in the funnel?
7. Create the online presence
you want
prospects to see.
@30lines // #wccbus
8. For Today
• Content Marketing: Don’t overthink it
• SEO: WordPress is the tool for the job
• Email: From your website to their inbox
• Landing Pages: Keep it simple
• Social Media: Keep social users on your site
@30lines // #wccbus
17. WordPress SEO
• “Pretty” permalinks
• Meta titles and description
• Good, descriptive links (Breadcrumbs)
• XML sitemap (Submit this to GWT, BWT)
• Social shareability (Facebook, Twitter, G+)
• Site speed! (Especially on mobile)
@30lines // #wccbus
37. Leads generated: 63
Average value of each customer lease: $17,640 (over 18 mos)
Closing ratio from website: 10%
Each lead is worth: $1,764
Total traffic to site: 1,870 unique visitors
Each unique visit is worth: $60.40
Top converting referral sources:
1. Google Organic (25)
2. Direct Traffic (21)
3. Company Portfolio Site (7)
4. Craigslist (4)
5. Bing (3)
6. Apartments.com (1)
@30lines // #wccbus